President Lim Young-jin of Shinhan Card .(Photo:Shinhan Card)

Shinhan Card’s Shinhan FAN has already secured 10 million subscribers around the country, which is the largest for a single app introduced by a credit card firm.
The credit card firm introduced the on- and off-line simple settlement app in April 2013, and has been steadily working to expand the popular mobile app for easy settlement by continuously strengthening its mobility. The credit card firm turned the existing app card into a mobile financial daily platform in 2016 by naming it “Shinhan FAN.” The new on- and off-line easy settlement mobile app is open to everyone and is not limited to members.
There were many Shinhan Card apps before FAN was introduced. But they were very simple, with bar codes printed on plastic cards. There were only 4.5 million subscribers in total at the end of 2015, but the number quickly swelled to over 10 million, boosting the amount of settlements through the apps to 7.2 trillion won at the end of 2017 from just 300 billion won in 2013. The accumulated settlements made with the Shinhan Card app came to 23 trillion won as of the Q1, 2018 since its introduction in 2013.
One can easily note such mobile shopping malls as T-Mon and Coupan, and customers can easily buy discounted notebook computers made by LG Electronics and the Office Look by Olivia Lauren at mobile shopping malls when using the Shinhan FAN. Those online shopping malls offer as much as 96 percent discounts on their goods.
Shinhan Card launched the eCommerce service where all kinds of discounts are offered via Shinhan FAN from last month.
From July 1, the credit card firm also kicked off its operation of a regular delivery service thru its agency platform by including it in Shinhan FAN. The platform will notify delivery services to one of the 10 delivery service firms under contract with the credit card firm including the Weekly Shirts Mihai Socks, Moi (for flower delivery) and Open Gallery, to name some, so that they will take care of the delivery services. The credit card firm plans sign contracts with more delivery service firms in such areas as books, foods, and wine and razors, among others.
Shinhan Card plans to strengthen its tie-up with ABNB from now on. The arrangement will be made so the customers will find ABNB and get discounts on the goods they buy through the mobile shopping mall.
The two companies will cooperate to invite new hosts to the FAN app by developing the ABNB’s host supported financial programs. The tie-up with ABNB is the third one that Shinhan Card made with global platforms.
President Lim Young-jin set up the Deep Change as the company’s 2018 strategy in January, which led the company to conclude tieups with Uber and Paypal, global platforms both in Korea and abroad to explore new businesses. Shinhan Card is trying to have the customers enjoy all kinds of discounts from Uber at Shinhan FAN app.
Shinhan Card has established a card portfolio that comprehensively analyzes diverse factors, including customer lifestyle and card use patterns, based on the industry’s first newly opened next-generation computer system together with the big data of 22 million customers. The card portfolio provides card products and service benefits where customers can enjoy the best profits.
“Also, we operate the ‘Tops Club’ system, which is a program for managing outstanding customers who can receive preferential services for all affiliates of Shinhan Financial Group, such as exempting annual fee and commissions, providing premium coupons, and giving discounts on cultural performances,” according to the company.
Shinhan Card continually developed and implemented differentiated services to satisfy customers, including providing a 24-hour settlement service, developing customized ARS, sending cards to a third location wanted by customers, and providing personal information consent forms by mobile phone.
“Also, we provided services to customers who were socially disadvantaged or times of difficulties, including providing sign language consultations to customers with hearing disabilities, providing exclusive care services for the elderly, and implementing a system of exempting interests on deceased customers.”

The picture showing how Shinhan FAN app. works.