Chairman Cho Young-byeong of Shinhan Financial Group.

Shinhan Financial Group has been doing all it can to spread its Compassionate Finance business motto. Its main social dedication system, the Hopeful Society Project, was launched for its affiliates to follow last December.
The financial group not only wanted to help economically-isolated and low-income families through the project, but also support the government’s productive financial policies by allocating its financial resources to a number of key areas, including the education of youths in the age of the 4th Industrial Revolution, loans and investments in business projects promoted by SMEs and franchise cooperatives and city revival projects being pursued by regional municipalities.
The financial group, through its support for small businesses and the franchise cooperatives in regional areas around the country has been doing all it can to see that its support is fully materialized to develop further regional entities and societies where they are located. The group plans to give 50 million won to those cooperatives and small businesses and help them successfully manage those funds.
Shinhan Bank has introduced a consumer protection index that is reflected in the evaluation of sales of offices so the Compassionate Finance is implemented in the field and actually felt by financial consumers instead of just remaining a slogan.
The consumer protection index establishes overall customer-oriented thinking in consultation, sales and management and strategically manages the quality of service from the financial consumer’s perspective. The results of measurement is reflected in the monthly evaluation of sales offices.
Shinhan Card plans to increase the number of companies on the shopping mall operated by the company’s homepage to create shared values for society and pursue “win-win” management. Through these efforts, it will help the expansion of sales channels for small and medium-sized companies and utilize Shinhan Card’s marketing resources to effectively support the marketing activities of small-sized merchants, thereby increasing the sales of small and medium-sized companies on the shopping mall, the company said.
Shinhan Investment established an evaluation system for return on customer (ROC). Employees receive better evaluation and incentives if the ROC is higher, which motivates employees to bring out the success of customers. In 2012, the amount of return and profit was calculated and rewarded for offline management accounts each month.
Shinhan Investment also holds the Talk-Talk Day to improve the customer’s level of satisfaction for sales employees. The Talk-Talk Day is a preventive process that protects customers by contacting them when there is more than a 2% decrease (3% for two days) compared to the previous day as of the closing price standard. In order to stress the importance of customers to its life planners and enhance the company’s credibility to customers.
Shinhan Life is implementing the Compassionate Happy Service as a key program. It provides an opportunity to bring compassionate insurance by providing details about the joined insurance product once again, checking on whether or not there is an insurance accident, and updating on customer information.
Meanwhile, Shinhan Life offers a video footage of best practical examples from life planners and employees each month to promote the atmosphere of implementing the Compassionate Finance across the company.

A view of the Shinhan Financial Group building in Seoul. (Photos: SFG)