A show room for AmorePacific in the U.S. (Photo:AmorePacific)

AmorePacific, which had been in the doldrums throughout 2017 and the first quarter of 2018, looks as though it is on the way to recovery in the second quarter this year, thanks to its hefty operations abroad including the U.S. and China, two of its major markets overseas.
Fn Guide said on July 3 the Korean cosmetics giant posted 179.6 billion won in operating profit in Q2 this year, up a whopping 76 percent YoY, with sales in the same quarter rising 16.1 percent YoY to 1.398,9 trillion won. Last year, the cosmetics maker did not do well with reductions in Chinese tourist arrivals in Korea due to THAAD retaliatory measures taken by the Chinese government.
The company logged 596.4 billion won in operating profit last, year down 29.7 percent YoY, and its Q1 results this year remained just about the same as the preceding quarter, although the Chinese government made moves to unwind its measures against the THAAD installations in Korea.
The company’s Q1 operating profit was down 26.5 percent YoY, while sales fell 10.3 percent over the same period. Chinese tourist arrivals in Korea from April to May jumped 53.1 percent YoY, boosting sales at duty free shops around the country.
An analyst with NH Investment and Securities said the marketing expenses which were cut in Q1 due to the THAAD issues may have been boosted in Q2, with Q2 sales in the China and ASEAN region rising 22 percent YoY, thanks to the jump in the Chinese tourist arrivals and the moves to ease the THAAD issues in China.
Established in September 1945, AmorePacific Corp. is committed to becoming the “Asian Beauty Creator” and has provided global customers with a total package of beauty and health solutions through 30 brands spanning beauty, household, and healthcare products.
Building upon its expertise balanced with tradition and modern science, AmorePacific has been operating a cutting-edge R&D center and product distribution. The company joined UN Global Compact in 2007 in its pursuit of sustainable management that matches the global standards and was admitted to the Dow Jones Sustainability World Index (DJSI World) in 2010.
AmorePacific is pursuing ethical product development, environment protection, and social contribution to become ‘The most respected global company in Asia’ by 2015. According to the worldwide Dow Jones Sustainability Index (DJSI) for 2011-12, AMOREPACIFIC has become the first in its industry sector to be listed for two straight years on the DJSI World, DJSI Asia/Pacific, and DJSI Korea. In addition, it was named the World Leader and Korea’s Best Company in the Personal Products segment for two consecutive years
Under the slogan of “Beautiful People, Better Tomorrow,” AmorePacific has undertaken various corporate social responsibility activities such as ‘Make Up Your Life’, ‘Pink Ribbon Campaign’, and ‘Hope Store’ to support women develop a healthy and beautiful lifestyle. Since 2011, 'Make Up Your Life' campaign has been promoted to help female cancer patients in China overcome depression and regain inner beauty by offering beauty and make-up tips and it has been well-received by hospitals and patients.
In 2012, by actively expanding the number of patients and hospitals, the campaign has become the one of the representative CSR campaigns in China.