President Kang Shin-ho in charge of food business division at CJ Cheiljedang, President Moon Jong-seok of CJ Freshway, and President Kim Geun-soo of Gangnam Severance Hospital hold a certificate of an MOU on CJ care food they signed at a signing ceremony at Gangnam Severance Hospital.

CJ Cheiljedang Corp., Korea's leading food manufacturer, has come up with the new paradigm “care food” for ready-to-eat products. The company’s new concept involves next-generation home meal replacement (HMR) products tailored to meet health-conscious consumers.
CJ Cheiljedang recently announced a plan to foster as its new future growth engine the care food market, which remains untapped in Korea, by making the most of R&D power and HMR expertise the company has so far accumulated. The care food plan calls for the creation of a new sound culinary culture in which people can enjoy eating delicious food their whole lives.
To this end, CJ Cheiljedang recently signed an MOU on CJ care food with Gangnam Severance Hospital. Among those on hand at the signing ceremony were President Kang Shin-ho in charge of the food business division at CJ Cheiljedang, President Moon Jong-seok of CJ Freshway, and President Kim Geun-soo of Gangnam Severance Hospital.
CJ Cheiljedang will be tasked with care food R&D and commercialization by making the most of its considerable expertise. Gangnam Severance Hospital will offer consulting services on nutrition planning of care food products and experiment home meal replacements (HMR) for patients. CJ Freshway, specializing in food material distribution and food services, will cooperate so that more consumers can enjoy eating healthy and delicious care food products, which are set to be used as HMRs for patients.
CJ Cheiljedang’s foray into the care food market is based on the high growth potential of the market. In such advanced countries as the United States and Japan, care food products have already grown into a big market. In the United States, the value of the food care market, centering around meal replacements, medi-food, and drinks targeting patients, the elderly, infants, and dieters, is estimated at 26 trillion won. The figure is forecast to top 30 trillion won by 2020.
CJ Cheiljedang plans to launch a new brand targeting care food to release new products in the second half of the year. The company plans to release 14 care food products. Five kinds of care foods, including “Soft Bulgolgi Rice” have been already developed, and nine more are to be developed. The upcoming care food products are about to be tested in the B2B market with a focus on HMRs for patients before they are to go further to the general consumption market.
CJ Cheiljedang has already secured core technologies for care foods designed to meet balanced nutrients according to each menu item and enhance tastes and quality. The company has differentiation technologies to keep the mouthfeel and freshness of food raw materials in place.
CJ Cheiljedang President Kang said, “(We at CJ Cheiljedang) will foster care food as a new future growth engine by concentrating its knowhow and capabilities we have accumulated in the HMR business.”
True to CJ Group Chairman Lee Jay-hyun’s management tenet of contributing to state development by creating businesses, he said, CJ Cheiljedang will be all out to create a sound culinary culture in which more values than foods in and of itself can be created and every people can enjoy eating.

Low-protein cooked rice, produced by CJ Cheijedang. (Photos: CJ Cheijedang)