A view of A 321 NEO, which was introduced by Asiana Airline last year.

Kumho Asiana Group is making diverse efforts to enhance its competitiveness and fundamentals so its subsidiaries can achieve management’s goals. Asiana Airlines, marking the 30th anniversary this year, declared the new catchphrase “A Beautiful Way to the World.” It symbolizes an airliner “making a beautiful walk with stakeholders” and moving toward a wider world.
Asiana Airlines plans to dramatically enhance mid- and long-haul flights. The airliner will open its first two new routes since 2015 when it launched a flight to Rome. Asiana Airlines will become the sole Korean national flag carrier to open a flight to Venice in May and a flight to Barcelona in August.
New flights to Venice and Barcelona will bring to seven the number of flights flying from and to Europe. The frequency of flights to Chicago will increase while the airliner will forge a strategic alliance with major U.S. airliners to widen a base for ticket sales to Americas.
Asiana Airlines, which became the first Korean flag carrier to introduce four A350s last year, plans to bring in two more A350s to put them on long-haul flights and replace the existing ones. The Korean airliner plans to secure 32 passenger aircraft for long-haul flights by 2022 and put them on 19 long-haul flight routes so they account for 60 percent of all long-haul flights.
The airliner will ramp up network competitiveness through proper role sharing with Air Seoul and Air Pusan on short-haul routes and introduce A321neo with fuel efficiency to improve profitability.

Kumho Asiana Group Chmn. Park’s Brisk People-to-People Diplomacy in China
Chairman Park Sam-koo of Kumho Asiana Group met with Vice Minister Li Jinjao of China’s Ministry of Culture and Tourism in Beijing and Chairman Li Xiaolin of the Chinese People’s Association for Friendship with Foreign Countries on April 25. They discussed ways of expanding exchanges and cooperation in culture and tourism, as well as people-to-people exchanges. The Chinese Ministry of Culture and Tourism was inaugurated recently by merging the Ministry of Culture and China National Tourism Administration.
Chairman Park exchanged views on Korean-Chinese relations with Chairman Li. In April 2017, the two discusses ways of improving Korean-Chinese ties in the private sector to restore mutual relationships that had been soured by the installation of the U.S. Terminal High Altitude Air Defense systems in Korea.

Chairman Park Sam-koo of Kumho Asiana Group shakes hands with Vice Minister Li Jinjao of China’s Ministry of Culture and Tourism in Beijing on April 25. (Photos: Kumho Asiana)