Hyundai Reveals Design Direction ’Sensuous Sportiness’ at Geneva Motor Show
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Hyundai Reveals Design Direction ’Sensuous Sportiness’ at Geneva Motor Show
Celebrates world premieres of fourth-generation Hyundai Santa Fe, All-New Kona Electric and concept car ‘Le Fil Rouge’

26(Mon), Mar, 2018

A view of the Le Fil Rouge, a new car  model debuted at the Geneva Motor Show by its maker Hyundai Motor on March 6.(Photo: Hyundai Motor)

Hyundai Motor showcased the world premiere of the All-New Kona Electric, the New Generation Hyundai Santa Fe and the concept car Le Fil Rouge at the 88th Geneva Motor Show. The European debut of the All-New Hyundai NEXO, the world’s first dedicated hydrogen-powered SUV, was a further highlight of Hyundai’s Geneva Motor Show presence.

Connected car technology combined with futuristic design of the concept car Le Fil Rouge made Hyundai stand out at the 2018 Geneva Motor Show a focal point for both car and design enthusiasts. In addition, Hyundai presented the Intelligent Personal Cockpit, which showcases the connection between Artificial Intelligence (AI), the Internet of Things (IoT) and driver stress detection.

“With all our innovative, cutting-edge technology solutions presented at the Geneva Motor Show, Hyundai is showcasing the future of mobility in a universal and holistic manner,” says Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe. “By presenting the IoT Cockpit, the concept car ‘Le Fil Rouge’ and our four innovative eco-mobility models we take zero-emission driving and connected mobility seriously presenting a highly convincing line-up.”

Three at Once: Successful Symbiosis of Eco Mobility and SUV Body

The All-New NEXO is the first dedicated hydrogen-powered SUV and represents Hyundai’s ambitious and innovative spirit in the field of alternative powertrains. With the All-New Kona Electric, Hyundai is presenting the world’s first fully-electric subcompact SUV. It offers the practicality customers need for everyday use, making it suitable for the first car of the household. With 204 PS, a range of up to 470 km* and the generous roominess of a SUV body type, the Kona Electric expresses the lifestyle of modern urban customers.

With the first hydrogen-powered SUV, the All-New NEXO, Hyundai is taking the lead in fuel cell electric vehicles, connecting clean mobility with the latest autonomous driving capabilities and smart advanced driving assistance systems. The Future Utility Vehicle made by Hyundai combines the most advanced eco-car technology and best-in-class driving range of 800 km (under current NEDC testing) with the practicality of an SUV. 

The Next-Generation fuel cell vehicle shows what future driving will look like and lets customers experience it with innovative convenience features like Remote Parking, Blind Spot View Monitor and autonomous driving capabilities.

The Hyundai Santa Fe is characterized by its strong stance and sporty, elongated lines. The front introduces the enlarged Cascading Grille, Hyundai’s SUV family identity that is complemented by the Composite Light. By offering the latest Hyundai SmartSense active safety and driving assistance features, the fourth-generation Hyundai Santa Fe makes advanced technology accessible to everyone. At the 2018 Geneva Motor Show, Hyundai Motor announced its plan to launch the New-Generation Santa Fe also in a hybrid and plug-in hybrid version.

Visionary Future of Mobility: ‘Le Fil Rouge’ and IoT Cockpit

Design is the number one reason customers choose the Hyundai brand. That is why Hyundai constantly works on its future design identity. The concept car Le Fil Rouge represents the company’s new design direction under the theme “Sensuous Sportiness.” 

With the debut in Geneva, Hyundai is laying the foundation that will influence all future production designs and represents the new Hyundai design mind-set. 

The design mission is achieved through the harmonization of four design elements: proportions, architecture, styling and technology. Based on this concept Hyundai will reduce the design boundaries between form and function. The goal is to create an aesthetic bond throughout the future range.

To give deeper insights into Hyundai’s future of connected car technology, the company showcases its Intelligent Personal Cockpit the latest application of multiple cutting-edge technologies such as IoT and voice recognition (AI). The cockpit will offer an entire suite of new voice-control capabilities including Car-to-Home IoT capability that extends the reach of the driver’s voice into the home environment. 

By integrating the in-car technology into the customer’s home, it is possible to control domestic appliances with voice commands from car to home. In addition, the Intelligent Personal Cockpit includes Hyundai Wellness Care, which detects the driver’s stress level with sensors in the seat and the steering wheel. The system starts playing soothing music and dims the cabin light when stress situations occur..

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