President Koh Dong-jin of the Mobile Communication Business at Samsung Electronics displays the Galaxy S9 at the Galaxy Unpacked 2018 event in Barcelona, Spain. (Photo: Samsung Electronics)

Galaxy studios across the nation attracted more than 1.6 million visitors in five days from Feb. 28 prior to Samsung Electronics’ flagship smartphone Galaxy S9 and Galaxy S9+that will made their debut on March 16 in Korea.

Samsung Electronics operates the Galaxy studios in such hot places as COEX in Samseong-dong, Seoul, the Time Square in Yeongdeungpo, Seoul, Centum City in Busan, U-Square in Gwangju, and Up Square in Ulsan. The Korean electronics giant also set up a zone to get a glimpse into the new smartphones at 4,000 locations, including Samsung Digital Plazas, telecom service provider outlets as part of a marketing broadside to make a pitch for the Galaxy S9 and Galaxy S9+.

Visitors at the Galaxy studios are given a chance to experience firsthand the major features of the sleek, brannew smartphones, including super slow-motion, Dual Aperture lens, and other specialized functions of the camera, on top of augmented reality amoji, and a stereo speaker. 

Spectators can meet with about 100 Galaxy Fan curators who serve as volunteers to guide them about the use of the new Galaxy S9 and Galaxy S9+. 

Samsung Electronics also operates an on-line interactive site in which consumers who cannot afford to visit off-line experience studios can experience the new smartphones the way they chat with their friends. 

Samsung Electroncis set between Feb. 28 and March 8 as the period for prior subscriptions. Customers who signed up for prior subscriptions were given such diverse giveaways as Harman’s premium audio brand AKG’s wireless and wired headphone and Dex Pad 2018 new model. 

The Galaxy S9 and Galaxy S9+ has the camera that can instantly read what your eye can see: getting real-time translation. 

An emcee demonstrated a technology in which the camera of the Galaxy S9 scanned a large-sized restaurant menu written in Spanish and translated it into an English version at the stage during the unpack event of the new smarphones on the Mobile World Congress 2018 held in Barcelona, Spain on Feb. 25. The Bixby, the personal assistant software of the smartphone automatically read the words and changed them into English via the Google translator. 

Galaxy S9+ Selected as Best New Connected Mobile Device from GSMA

The Galaxy S9+ won the Best New Connected Mobile Device from the GSMA during the Mobile World Congress 2018 on March 1. 

The Galaxy S9+ was selected for its refined design, advanced camera and outstanding performance. The Galaxy S9+ reimagines the way people communicate, share and experience the world.

“Congratulations to all of the winners and nominees of the 2018 GLOMO Awards,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The GLOMOs recognize the best of the best in mobile, highlighting the technologies, products, companies and individuals that are pushing the boundaries of ingenuity and innovation and creating a better future for all of us. We thank all of our entrants, judges, sponsors and partners for supporting the 2018 GLOMOs.”

The Galaxy S9+ also received recognition from TechRadar, Android Authority, Alphr and PC Mag, and the Galaxy S9 was awarded by organizations such as PhoneArena, Android Central, Expert Reviews, Android Police, T3 and Ubergizmo.

Several of Samsung’s innovative technologies and devices were also recognized, including:

* Samsung Pay was awarded “Best Mobile Innovation for Payment” at the GLOMO Awards for its industry-leading mobile payment service that is simple, safe and available almost anywhere you can swipe or tap your card. * Gear VR with Controller was recognized as “Best Mobile VR or AR” at the GLOMO Awards for setting and exceeding the standard for VR experiences.

* Samsung DeX was awarded “Best of MWC 2018” by ITPro, and best accessory by Tom’s Guide and Digital Trends for its ability to empower a mobile lifestyle by bringing an easy-to-use, full-screen experience to the mobile handset.

“We are honored to be recognized by the GSMA and many organizations for our mobile technologies,” said Younghee Lee, Chief Marketing Officer and Head of Global Marketing, Mobile Communications Business at Samsung Electronics. “The way people use their devices and what they want from technology is changing. At Samsung, we remain committed to listening to our customers and pushing ourselves to deliver not just the best products and services, but ways to make their experiences better.”