Samsung Electronics Announces Connectivity Strategies, Dubbed ‘One Samsung’ at CES
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Samsung Electronics Announces Connectivity Strategies, Dubbed ‘One Samsung’ at CES
Newly inaugurated business division chiefs to stress convergence at CES among gadgets and technologies

22(Fri), Dec, 2017

The above products released by Samsung Electronics are the 36 CES honorees, including two Best of Innovation awards, which will be shown at the CES 2018 in Las Vegas in January 2018. (Photos: Samsung Electronics)

The theme for Samsung Electronics’ participation in the CES 2018, scheduled to be held in Las Vegas from Jan. 9 through 12, is set as “One Samsung.” True to global market trends stressing convergence among gadgets and technologies, it embodies the Korean electronics giant’s determination to strengthen companywide collaboration beyond businesses and divisions. 

Newly inaugurated President Kim Ki-nam in the Device Solutions Business, President Kim Hyun-seok in the Consumer Electronics Business, and President Koh Dong-jin in the IT & Mobile Communications Business will assemble at the CES to hold a joint meeting to release Samsung Electronics’ convergence strategies. 

The theme “One Samsung” is a move that may be construed as the company’s efforts to unify and connect gadgets produced by Samsung Electronics as mobile, TV and home appliance into one. It means that each device will be connected through networks like IoT and WiFi to improve user’s convenience through connectivity. 

Samsung Electronics plans to emphasize continuity among users’ gadgets by commonly employing AI platforms like Samsung’s BixBy of Galaxy. The company will showcase connectivity among gadgets and concentrate on consumer benefits during the CES.

Connectivity among business divisions is more important than ever, hence the theme “One Samsung.” Samsung Electronics is seriously trying to explore how to have synergetic effects through connectivity alongside the principle of connectivity. 

It is necessary to develop technologies like the AI platform Bixby to be commonly shared. As part of efforts to promote connectivity among businesses, the company has reorganized its structure, calling for unifying each set research institute into “Samsung Research’ this year.

How each business division comes up with differentiation products will be a major task the company will have to address. Each mobile gadget, home appliance and TV can function as a hub in spaces like the living room and kitchen. How to present differentiation points at each hub will be another task. 

The three new business division heads will announce their strategies at the CES 2018. They will participate in the CES 2018 and materialize each of the business’s convergence strategies. President Kim in the CE Business and President Koh in the IM Business will hold a joint news conference to reveal their new plans, a company official said. President Kim in the DS Business will hold meetings with business partners on the sidelines of the CES 2018 and take stock of the latest technology trends. 

Samsung Electronics will hold global strategy meetings next week to work out companywide strategies, business strategies and detailed plans of each business and each region prior to their participation in the CES 2018. The three business heads will preside over the meetings with a bevy of Korean and foreign company executives and staffs in their attendance. 

Samsung Electronics is expected to release smart home products combining home appliance as “Family Hub” and “Samsung Connectivity” in which all products connected through the cloud can be controlled by one application on any device or operation system.

Samsung Electronics is forecast to present several scenarios on the kinds of experiences users can enjoy with the Family Hub. The company has already declared a plan to expand connectivity by having all home appliance products outfitted with smart functions by 2020. 

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