Hyundai Motor Group is concentrating on the development of autonomous autmobiles, connected vehicles and eco-friendly technologies as it copes with uncertainties of the global automobile market. The group announced the 2017 management plan, in which it called for the release of more than 28 kinds of eco-friendly cars and over 10 kinds of new cars every year.
Since 2010 when “Tuckson ix Self-driving Car,” the group’s fist autonomous vehicle, was demonstrated, Hyundai Motor Group’s mass production cars have been employing new technologies based on self-driving cars it developed. While releasing the Genesis EQ90 in 2015, the group introduced the Genesis Smart Sense, the “advanced driver assist system” (ADAS), an advanced self-driving technology.
Based on the commercialization of technologies it developed, Hyundai Motor and Kia Motors obtained a license to test-drive self-driving cars on the expressways of Nevada, the United States, in November 2015. They were granted a license to test-run the IONIQ electric and hybrid on all kinds of roads and environments. A self-driving car was demonstrated on real roads in a side event of the Creative Economy Fair held in November 2015. In March of 2016, the Ministry of Land, Infrastructure and Transport (MOLIT) issued a license to experiment a self-driving car on roads based on Genesis (DH). Hyundai Motor and Kia Motors plan to invest about 2 trillion won between 2015 and 2018 to develop vehicular semiconductors and core self-driving automotive parts. The business group targets the commercialization of partial self-driving and full-fledged self-driving technologies by 2020 and 2030, respectively.
They are focusing on strengthening their presence in the eco-friendly car business, a key business arena. In late 2014, the business group announced the “2020 Mileage Improvement Roadmap,” in which it called for the mileage improvement of 25 percent by 2020, and eco-friendly mid- and long-term development strategies, calling for the release of 28 kinds of eco-friendly vehicles.
Currently, Hyundai Motor and Kia Motors have lineups with a combined 14 eco-friendly vehicles, comprising of six kinds of hybrids, four plug-in hybrids, three electric cars, and one hydrogen electric vehicle. In particular, the business group is now developing a new electric car capable of driving 320 km per charge with the target of releasing it by 2018. Hyundai Motor is to release the following version of the Tuckson hydrogen electric car by 2018.
In a related development, Hyundai Motor’s deluxe brand Genesis will introduce “Genesis Connected Services” when its new car G70 will make its debut in September. Starting with home to car services, being controlled by car owners at home, the G70 will include car to home services to control electric appliances at home and in office while on the wheel.
Hyundai Motor is in collaboration with Korean and foreign IT leaders to develop “connected” cars, a combination of IoT, big data, artificial intelligence, and other key technologies of the 4th Industrial Revolution, which will have the potential to lead the future automobile industry.
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