SeAH Chairman Lee Soon-hyung.

SeAH Special Steel produces cold-heading wires and cold-drawn bars used as core materials in automobiles, electronics, industrial machines, shipbuilding and construction. 

The most significant advantages of SeAH Special Steel’s products are its industry-best technological expertise and modern production facilities, which allow the company to provide a range of differentiated quality products to customers. SeAH Special Steel continues to hold the No. 1 position in Korea’s domestic wire market. With its Pohang Plant as its main hub, SeAH Special Steel also operates two plants in Chungju. In response to the increasing demand for cars in China, SeAH Special Steel has also established local plants in Nantong and Tianjin, China. It introduced automated up-to-date equipment to supply various products, including CHQ wire, bar-to-bar, and peeled bar products to customers based on leading technology and reliable quality.

As SeAH actively responds to new demands in the Middle East and Africa markets, where large-scale construction projects are increasing, SeAH Steel UAE has started to solidify its foundation in the global API steel pipe industry. In this ever-changing business environment, the surest method for the future success is to secure the best quality and continue to earn customers' confidence, according to the company. 

“To build a global quality management system, we have made efforts to reflect diverse customer needs in our work processes, to establish a quality management system, to foster reform specialists, and to enhance the whole staff's abilities through Trainning session,” the company added.  

These efforts have enabled SeAH to secure the best quality and competitiveness. 

SeAH has also endeavored to improve its field operations and to conduct management innovation activities. It earned the ISO 9002 certification in 1995, the international automotive quality management system ISO/TS 16949 certification in 2006, earning recognition for world-class quality management ability. Further, SeAH earned the ISO 14001 environmental management system certification in 2010. 

Located in Ras al-Khaymah, UAE, SeAH Steel UAE is a manufacturer of large diameter heavy wall steel pipes. The API steel pipe manufacturing plant, completed in June 2011 with a total investment of $64 million, is equipped with fabrication facilities for 3-Roll Bending and Press Bending tubes. The plant has an annual production capacity of 150,000 tons for heavy wall large diameter steel pipes with outer diameters up to 120 inches and thicknesses of 60mm, which are used mainly for plants or transport line pipes for oil and natural gas.

Following is a look at SeAH affiliated steel plants in China

SeAH Automotive is an auto parts manufacturer established in 2007 in response to growing demand and rapid growth in China’s automotive industry. SeAH Automotive boasts an end-to-end production line for Rack Bars, a key component of the steering column for automobiles. SeAH Automotive handles everything from the procurement of raw materials to heat treatment and the completion of finished goods. 

The plant was evaluated and certified for quality by Mando and GM in 2008 and is now actively building a stable foundation as an automobile parts maker.

Qingdao SeAH Precision Metal is a company dedicated to small-sized steel tubes for automobiles, located in Qingdao City of Shandong Province, China. With one production line for TDW (tube double wall) steel pipes and one for PVF coating, Qingdao SeAH Precision Metal not only produces steel tubes for automobiles but also fabricates auto parts. The company actively supplies automotive producers and parts producers in China as well as overseas.

Suzhou SeAH Precision Metal, located in Suzhou City of Jiangsu Province, China, produces small-sized TSW (Tube Single Wall) steel tubes and parts for home appliances and automobiles. The company operates one production line for TSW steel tubes and fabrication facilities to manufacture WOT condensers and turn-fin condensers. SeAH Precision Metal supplies global home appliance companies that have a presence in China.  

SeAH Steel’s Nantong Plant in China. (Photos: SeAH)