AmorePacific came up with a new Mamond product to protect skin from fine dusts in South Korea’s air blown in from northeast China. With the arrival of spring many people with sensitive skin are complaining about the fine dust, also known as yellow dust, that is harmful to their skin. Now many are turning to specially-made cosmetics to fight the dust.
AmorePacific has stepped in to address the growing market. The famous cosmetics maker came up with the new Mamond product to treat various skin issues that are exacerbated by the yellow dust. Mamond, a dermacosmetics product, is a portmanteau of the words dermatology and cosmetics.
According to market survey firm Kanta World Panel, the sale of dermacosmetics products amounted to 115.5 billion won in 2014, and last year they jumped to 202.9 billion won, rising 16.1 percent and 25.7 percent in the periods, a sign that the number of people with skin susceptible to climate problems have been increasing.
On May 1, AmorePacific put on sale the Mamond Pure Sensitive Line, a new cosmetics product which was made with kamo mile flower derivatives, D-Pantenol, and madekisocide, among others. Kamo mile flower derivatives were refined with a special technique and only clear liquid was taken and used in making the cosmetics while D-Pantenol is a useful element in protecting skin as it includes B5, among its elements, to help keep skin healthy. The masokidecide is known for its pharmaceutical effect in treating the skin wounds.
AmorePacific has focused research and development on products which protection the skin in rough weather conditions, and has been successfully introducing cosmetics products based on the results of that research. The company developed a number of cosmetics products based on its research, which was carried out jointly with the doctors at Seoul National University-affiliated hospitals around the country, in particular on cosmetics with magnetic polarity including the Sunjung, with no magnetic polarity agents mixed in it.
In April, the company repackaged it as Etude House Sunjung and put it on the market again. It sold very well, with sales rising around 365 percent year-on-year.
Mid-year, the Journal of Dermatological Science published a review on pollution and skin. They looked at research that has been conducted so far, collaborating with a board of experts on environmental health, and on clinical research in dermatology and cosmetic dermatology. They chose only studies that looked at the issue of the effects of pollution on skin, and found:
* Pollution-induced skin damage is a global problem
* Ozone depletes antioxidants from the skin
* Exposure to ambient particulate matter contributes to premature skin aging
* Air pollution is damaging to healthy and diseased skin
* Individuals with sensitive skin may be even more susceptible to pollution damage
It all started from a kitchen eight decades ago, according to AmorePacific. Yun Dok-Jeong, an ambitious mother of six, began producing camellia oils as a hair treatment for stylish Korean women.
Sourcing the best camellias from peddlers who would travel the Korean peninsula delivering goods, Yun would spend hours extracting the flowers’ oil and set up her first shop in the village of Gaesong, a city that is now part of North Korea. Keeping his eye on the possibilities, Suh initially named the company “Taepyeongyang,” which in English translates to the Pacific Ocean, a name that came from Suh’s early ambitions to take the company beyond the Pacific and create a strong foothold overseas. Those are the modest beginnings of South Korea’s beauty behemoth AmorePacific, which debuted at No. 28 this year on Forbes’ annual list of the World’s Most Innovative Companies and is now headed by Suh’s second son, Suh Kyung-Bae (his five other siblings showed little interest in inheriting the business).
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