Daesang Corp.’s brand Chungjungone has joined forces with Walker Hill Hotel to release two new sauces for cooking galbi and bulgogi.
Under a deal between Daesang’s Chungjungone and SK Network’s Walker Hill Hotel, the two sides released “Chungjungone Walker Hill Hotel Janghyang Galbi Sauce” and “Chungjungone Walker Hill Hotel Janghyang Bulgogi Sauce.”
The release of the two beef cuisine sauces is designed to help people enjoy fermented soy bean sauces at home for Janghyang Galbi, a representative food of the Walker Hill Hotel’s Korean restaurant Myeongweolgwan.
The premium sauces combine Janghyang Sauce, developed by the Walker Hill Hotel as a kind of “soy paste,” and a fermentation technology that Daesang has developed over three decades. Flavors are characterized by refined soy paste tastes, which are neither salty nor too sweet, but still give off delicate odor by preserving the tastes and smells of the original soy paste, and effectively controlling microorganisms. The liquefying of soy paste normally leads to the lowering of saltiness, thus causing the proliferating of microorganisms and spoiling the food ingredient. The sterilizing of soy paste under similar conditions to other sauces tends to remove the innate smell of soy paste.
Daesang has employed a selection of prominent cultures to reinstate the smells and tastes of soy paste, and the latest soy paste has been minced to make it permeate beef. The extracting of the juice from vegetables and fruits is designed to preserve their original tastes and nutrients in the course of producing the soy paste sauces in order to realize pure and refined tastes corresponding to meet the tongues of food aficionados.
Choi Jung-ho, head of Daesang Corp.’s Research Technology Division, said the Chungjungone Walker Hill Hotel Janghyang soy paste sauces are based on a combination of the Walker Hill Hotel’s own patented technology and Chungjungone’s 30-year-old knowhow on soy bean fermentation, and the specialty sauces the hotel’s Myeongweolgwan offers can be tasted at home through the newly released soy paste sauces.
The Chungjungone Walker Hill Hotel Janghyang soy paste sauces can be used to cook pork, duck and chicken foods. Each of the sauces are sold in 250 gram containers and cost 5,000 won. They can be purchased from Walker Hill Hotel, Lotte, Shinsegae, Hyundai, and Galleria department stores.
Daesang’s Future Growth Engines
Daesang, an entirely home-grown Korean company, has become one of the nation’s top household comprehensive food companies. It boasts the world’s top-class fermentation technology. It was established with Korean capital and its own technology in 1956. Daesang strives to lay a foundation for stable profits through the strengthening of core capabilities. The company devotes itself to exploring future growth engines for its “second founding,” and it is trying to expand its global business portfolios.
Daesang plans to secure financial resources essential for the exploration of future growth engines by earning profits in conventional mainstay businesses, including fermented soy and artificial seasoning. Specifically, Miwon, the group’s first brand synonymous with the group’s history, is entering an aggressive marketing mode. Daesang is trying to resurrect the fermented soy paste and artificial seasoning businesses, including red pepper paste, changing its raw material from rice to unpolished rice, and naturally matured soy sauce. The company has released such ready-made cuisines as the Whistling Cook so far this year.
The company is trying to tap the potential of the B2B market in consideration of sagging economic conditions, caused by Korea’s low growth rate and aging population.
The company is expanding its global businesses strategically to reflect the fact that the domestic food market cannot grow further at home due to Korea having the lowest birth rate in the developed world. The company’s strategy is designed to ensure continued growth by expanding the global business that Daesang is now focusing on. The strategy concentrates on making inroads into foreign alcoholic beverage markets by taking advantage of such food businesses as red pepper paste and Hongcho vinegar drink. The company is stepping on the gas to establish itself as a material production company by exploring overseas production centers.
