¡°From Customers¡± the main theme for its management getting top certification in customer service evaluation by FSC
Samsung Card since its set up in 1988, has been expanding its operations so much so that the company listed its shares on the Korea Exchange in 2007 to become a leading credit card company, representing the consumer finance industry in Korea.
The company draws everything from the catch words, ¡±From Customers¡± to map out its strategies and starting point for its actions, striving to provide new values to customers and improved customer services.
The creative management that creates new values for its customers has been the company¡¯s top target and under the strategy to create new values for customers, the company introduced for the first time in the industry the customer centered management system to standardize the process of taking care of customer complaints managed by the Fair Trade Commission.
The company has also been operating the VOC Call for its directors and deputies to allow them to reflect what customers want in management of the company to impress its customers with its customer-caring services.
Since 2005, the company has been operating the CS Panel for customers to monitor its products and services to find out something that needs to be improved and develop the products that can satisfy its customers.
Under such effort, Samsung Card has been the only company in the industry to get the top ranking in the evaluation of customer complaints by the Financial Services Commission for three years in a row from 2009 and until 2011 in recognition of its services that can move the customers with its excellence.
The company, in the meantime, introduced a new style product lineup for its products by Arabic numbers to help its customers easily remember the products from November, last year. The numbers are those owned by credit cards and the benefits that the credit card can provide are recorded in the front side of the card so that the customers can easily see them and remember them.