Korean Air has been executing its social service projects in such areas as disaster relief and global tree planting projects to ward off the expansion of deserts in Mongolia and China.
The airline, since 2007, has been mobilizing its Korean Air Green Ecological Team to plant trees in deserts to prevent further desertification. Last year, the air carrier’s Green Ecological Team planted trees in the Kubuchi desert in Neimenggu, China from Sept. 20-22, mobilizing 30 Korean Air employees and 70 volunteer college students.
The largest air carrier in Korea has also been busy partaking in disaster relief activities around the world to come to the aid of disaster victims. Korean Air transported bottled Jeju Pure Water and biscuits for relives of the victims of cyclones on Fiji Island in March, along with clothes and other relief goods collected by the Korean Embassy in Fiji Island. On April 20, the air carrier delivered relief goods to the earthquake victims in Kumamoto Prefecture in Japan.
Every year-end, Korean Air conducts relief activities for poor families so that they can keep warm during the winter, including making donations of cabbage so they can prepare kimchi to last through the winter. They also donate hot peppers and beans to prepare hot paste and bean paste, which are both essential for traditional Korean meals.
On Nov. 3, Korean Air joined the Gangseo District Office in delivering hot and bean pastes to 100 senior citizens living alone in the ward, along with bags of kimchi, a traditional side dish made with cabbage soaked in salt and stuffed with items including hot peppers, fish, garlic and horse radish, among others, made by airline employees and officers.
They also delivered them to the welfare facilities and the families with handicapped children in the district.
Based on the belief of Chairman Cho Choong-hoon, the founder of the Hanjin Group, which was that “corporate profits generated from society should be returned to society.” Korean Air has been active in various social activities since its privatization in 1969, utilizing the special characteristics of the airline transportation business.
With the strong corporate ideology of returning corporate profits back to society, Korean Air promises to remain a respected company that fulfills the responsibilities and obligations bestowed on it by society, by contributing to the healthy development and welfare promotion of all regional societies that manage the country and its businesses.
Korean Air's Social Volunteer Group Korean Air formally participates in social contribution activities with the establishment of a Social Volunteer Group under the administrative division in 2004, enabling Korean Air to gain greater respect by sincerely fulfilling its role and social responsibilities, and by playing a leading role in a globally competitive age.
The Social Volunteer Group provides official support to 17 internal voluntary groups, and carries-out social activities based on an annual plan. The Social Volunteer Group also manages the social service activities fund, while actively carrying out support functions such as encouraging the establishment of new Social Volunteer Groups.
Every year 2,000 employees participate in social contributions, while 10 billion won is provided annually as support to the corporate-level social contribution activity fund and the Social Volunteer Group activity fund. The major support areas are arts & sciences/scholarship support, service activities for regional citizens, medical support, cultural/arts activities, etc.
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