Nongshim Food Co. introduced its ramyun noodles in 1965, but it wasn’t until 1975 that Nongshim debuted its iconic ramyun packages.
“Elder Brother First! Younger Brother First,” was the hit ad that introduced Shin Ramyun when it first hit the market in 1986, instantly becoming the most popular ramyun in Korea.
Since its creation, more than 22 billion bags of Shin Ramyun have been sold worldwide. If every bag of Shin Ramyun ever sold was placed end to end, it would be more than 100 times the distance of the Earth to the moon.
With distribution all around the world, Shin Ramyun is easily the global leader over all other instant noodles combined.
“With the first taste of Shin Ramyun's signature broth, there is no questioning how Shin Ramyun has become the most recognized ramyun in the world,” the company says. “With Shin Ramyun, you will enjoy a piping hot meal of aromatic spices, fresh vegetables, and wonderfully chewy noodles in the convenience of 4 minutes.”
Drop in an egg, chop up some vegetables, or throw in some sliced meat … there really is no limit how you can make Shin Ramyun into your favorite home-cooked meal.
“We already made it great, be creative and try to make it even better,” they add. “Don't stop at just the Shin Ramyun bag, try the entire line of Nongshim Shin products. Enjoy the same quality of our exceptional noodle soup on-the-go with our Shin Cup or Shin Bowl. Feel extra hungry? Shin Big Bowl is for you. For those who feel like a little extra indulgence, our premium Shin Black Ramyun or Shin Black Cup will be sure to satisfy your craving.”
To grow into a company creating a “global culinary culture,” Nongshim established the Vision 2025 initiative along with new mid- and long-term corporate goals, business growth strategies, and capability-securing strategies. “We aim to gain 7 trillion won in sales and to achieve 10 percent of earnings before tax and 40 percent of foreign business ratio by 2025, the 60th anniversary of our company,” they said.
Nongshim has set the new vision, “With healthy table, make the global village happy,” and is geared toward realizing the ambitious dream of becoming a company creating a “global culinary culture” and contributing “to the happiness of humanity” beyond Korea through its creative technology and marketing.
Nongshim has been focused on expanding its market internationally with the philosophy that “the most authentic Korean things are the most global things,” which has captured the hearts of people around the world and allowed Nongshim products to be available in over 100 countries.
From the Himalayas all the way to the Caribbean, Nongshim serves the role of promoting the Korean taste.
The R&D Center is working to develop whole, perfect and safe foods that promote longevity, the company says. In addition to developing the technology that will create new businesses for the future, the center is striving to develop products and technology that will achieve the sustainable growth of our existing businesses. Most notably, it is prioritizing safety and consumer trust.
“We, Nongshim, started up our businesses in 1965 based on thee major spirits: Gae Mul Seong Mu (whose core values are creative and entrepreneurial spirits), Nongshim's Philosophy (in pursuit of coexistence and happiness with willingness to share with neighbors) and Do Yeon Spirit (referring to ceaseless innovation and frontier spirits to open a better world).”
“Having risen as a global food company that pursues customer health and happiness based on Nongshim's philosophy, we inaugurated Nongshim Social Service Corps in March 2007. Since then, we have actively engage in social contribution.”
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