President Choi Kap-yeol of Jeju Tourism Organization.

Jeju Special Self-governing Province and Jeju Tourism Organization (JTO) operated a special booth on tourism at the Korea International Tourism Show 2016 held at Kintex in Ilsan, Gyeonggi Province, near Seoul from Aug. 18-21.

The international travel expo, held for the first time in Korea, had the main theme of “Brightening Korea’s Light,” as it was hosted jointly by the Secretariat of the Korea International Tourism Office, and KBS Business and the Universal Live with the support of the Korea Medical Tourism Association, and the Commercial Representative Office of Hunan Province of China. The expo is likely to unveil local cultural events, medical, beauty and other diverse tourism contents. 

A fantastic view of Lotte Hotel Jeju in Seoguipo

The Jeju Provincial administration and JTO showed off images of the beautiful island with the theme of “Beautiful Jeju Whenever There,” along with major festivals, in particular those held at night and with “geo brands” in fusion with “smart” tourism.

JTO officials said, “we plant to show the potential tourists on the island clean and high quality tourism aimed at spurring the economy on the island through strengthened tourism of the semi-tropical island.

In the meantime, JTO plans to participate in the Environment Friendly Organic Farm Produce Trade Expo from Aug. 18-21. The event will provide a chance for JTO to show off the island’s environmentally friendly farm produce and sales of the produce and products at the expo, providing new sales channels for the island’s organic farmers.  

JTO also plans to promote the sales of products by six cosmetics makers operating on the island, taking advantage of the island’s clean and fresh environmental resources, which are included in the marketing for food and healthcare products on the side from a booth set up for sales talks with buyers at the expo.

Deluxe aroma therapy experience, deluxe guest room packages and others for healthcare products including J-Detox tourism product made in fusion with health care resources will be included in the marketing program at the expo.

JTO officials said they hoped that Jeju’s health care products will be appreciated by the consumers at the expo and they will go for the production of the trendy tourism products for healing and giving fresh minds will be developed and produced on the island. The Expo was the 15th annual event this year, with some 40,000 people expected to come to the event, the longest such event in Korea.

Lotte Hotel Jeju duty-free shop run by Jeju Tourism Organization opens. (Photos: JTO, NewsWorld)