The Fintech, the latest fad in the financial industry, has been sweeping the insurance industry as well. The Mirae Asset Life Insurance Co. introduced diverse services connected with the Fintech application in an effort to catch consumers’ attention in recent months.
The most popular product among the life insurance services in fusion with Fintech has been “It’s Golden Dung, If Saved,” which the company introduced in March.
The life insurance firm came up with the product to encourage its customers to save money as much as possible in their daily lives through its Mirae Asset online insurance scheme.
The life insurance firm believes that anyone who uses the app will gain the attitude that he or she can save money and create a habit to do so. The new life insurance app has a special feature that interests clients, which sets it apart from those that just record the payments. Anyone who uses the app can record his or her payment history. For example, they can drink only one cup of coffee and save the expense for the second cup by not drinking the second cup of coffee as they used to every day. They then put the money saved into the app.
If they repeat the action 10 times, they can win Golden Dung Characters. They can compete with others on SNS for characters and winners can put photos of their certificates on SNS.
All the actions taken on the app can be confirmed in real time.
The actions taken on a weekly and monthly bases, including consumption patterns, money saved and the Golden Dungs, won can be recorded on the app and confirmed. Winners of the Golden Dungs can get feedback by showing off their rewards.
The app can be downloaded at the Google Playstore and Apple Appstore.
Manager Kim Ka-won of the Mirae Asset Mobile Business Team, said, “we are now in an age that requires money to be used when it is absolutely necessary as household debts exceeds over 1,200 trillion won with the payments exceeding earnings.
The company thought that the expenses should be reduced through changes in spending habits.
They thought that old habits cannot be changed so easily, which is the reason they introduced the “M Cast” to approach for consumers with the help of fintech. Consumers can meet with the M Cast on Mirae Asset’s homepage. M Cast has an array of content including such key items as insurance products, investment information, and financial moves to help people prepare for life after retirement.
The content includes not only information on insurance products, but also information to set targets for individual financial management, payment management, investment information and data and information to prepare for life after retirement, among others. Consumers can ask any questions they want and M Cast can give answers. Consumers can use Card News, infographics and mobile photos to extract information needed to manage their savings. M Cast also has data and information for consumers to manage their finances, such as setting financial targets, managing loans and other matters.
Mirae Asset Life Insurance has been doing so well over the past several years that it plans to go public this year. The company plans to use the funds from the IPO to expand its sales channels and find new growth engines, officials of Mirae Asset Life Insurance said.
With over 1,600 full-time professionals and 10,000 financial consultants, Mirae Asset Life Insurance is a full-service life insurance company offering clients a broad range of life insurance, investment-linked insurance and retirement products.
In March 2008, the company recorded a solvency margin ratio of 202.5 percent.
In addition to variable life insurance policies and retirement pension plans, Mirae Asset Life Insurance offers financial consulting and comprehensive retirement planning services.
_미래 박현주 02.jpg)
