SK Telecom held an event to celebrate the release of the Samsung Electronics’ Galaxy Note 7 at its Gangnam outlet at T World on Aug. 19.
During the event, SK Telecom presented such freebie gifts as a UHD TV to the first customer who was in a long queue to buy the latest smartphone, a notebook PC to the second arrival and Gear Icon X to each of the third through seventh customers. Nine other giveaways, including Gear 360s, Bluetooth audio sets, UO Smart Beam and data coupons for 7Gb were doled out to winners at a lottery event.
Such superstars as Hellovenus Nara, comedian Park Myung-soo, webtoon writer Lee Mal-neon and cartoonist Gian 84 were invited for an autograph session and draw caricatures for Galaxy Note 7 buyers. Comedian Park held an autograph event after presenting a freebie to the first Galaxy note buyer, who signed up for a subscription with SK Telecom. Cartoonist Gian 84 drew caricatures with an S-Pen on the screens of the Galaxy Note 7s of the first 10 SK Telecom.
An pre-sales analysis on SK Telecom’s official online mall “T-World Direct” showed that men in their 30s accounted for 30 percent of all Galaxy Note 7 buyers, and more than half of Galaxy Note 7 buyers were conventional Galaxy Note aficionados. The survey also showed that 50 percent of Galaxy Note 7 buyers adopted the blue color, followed by 30 percent (silver color users) and 20 percent (gold color users).
Lim Bong-ho, head of SK Telecom’s life value strategy division, said SK Telecom’s services differentiating itself from its rivals, including the release of a credit card for the Galaxy Note, have received a good showing in pre-sales of the gadget.
SK Telecom Signs MOU with SOCAR to Cooperate on Connected Car Business
SK Telecom signed a Memorandum of Understanding on Aug. 22 with SOCAR, the largest car-sharing company in Korea, to cooperate in the connected car business.
Under the MOU, SK Telecom and SOCAR will collaboratively develop and launch an innovative connected car service to enhance user experience in the era of IoT. SK Telecom will provide SOCAR with its in-car infotainment device installed with the T Map platform, and the cars will be connected via SK Telecom’s IoT network “LTE-M.” The connected car service will go through a pilot test in the end of this year and is expected to launch in the first half of 2017.
SK Telecom has completed the nationwide rollout of the two key IoT-dedicated networks, namely LTE-M (as of March 2016) and LoRaWAN (as of June 2016) to perfectly support the widest range of IoT services.
With the support of the LTE-M network, users of the car sharing service will be able to remotely control the car in real-time with no delay via their smartphones, and the car will be seamlessly connected to the control center to send/receive information.
Moreover, installed with SK Telecom’s user-friendly infotainment tablet equipped with T Map, the nation’s No. 1 mobile navigation service provided by SK Telecom, SOCAR’s rental cars will deliver a new level of user experience through enriched infotainment services. For instance, users will not only experience the most accurate navigation service, but will also be able to enjoy diverse multimedia content and make future car sharing service reservations.
The car sharing service is growing rapidly throughout the world as it enables users to conveniently rent cars while saving cost. With the development and adoption of advanced ICT including connected car technologies, SK Telecom expects to create new business models that will bring differentiated value to customers.
“Through cooperation with SOCAR, SK Telecom successfully expands its IoT infrastructure and platform to the car sharing business,” said Kim Young-joo, Senior Vice President and Head of Enterprise Business Office of SK Telecom. “We will work closely with SOCAR to develop and provide more advanced connected car services.”
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