True to the theme “Play the Platform,” SK Telecom introduced diverse platform services at World IT Show 2016. This move is designed to publicize the telecom provider’s identity as a next-generation platform company.
The exhibition, hosted by the Ministry of ICT, Science and Future Planning (MSIP) took place at KOEX from May 17 to 20.
SK Telecom set up a spacious booth at Hall C on the third floor of COEX. The company displayed 5G telecom technology and services related to the top three platform business areas—Lifestyle Enhancement Platform; Advanced Media Platform; and IoT Service Platform.
Visitors were given a chance to experience next-generation ICT services connected to such diverse neighborhood places as sports stadiums, restaurants, movie theaters and marts at the booth, whose design looked like a playground.
They tried out its T-Pay, a mobile payment service applied with Bluetooth Low Energy (BLE) hands free payment platform as well as a barcode payment feature. The service surpassed 100,000 subscribers in just two short weeks since its launch on March 15. Charges also surpassed 1 million cases. The service is made available at 13,000 franchise stores. The franchise stores are expected to increase to 22,000 in the first half.
Arresting people’s attention was the “smart restaurant” with the BLE function plus “beefing in,” where customers receive menu recommendations and order at ease. The “smart home,” an open platform, can control such home appliances as electric lamps, and TV sets on an individual or integrated fashion via a smartphone app.
SK Telecom maintains partnerships with security, home appliance, construction and other manufacturing companies to realize smart home.
SK Telecom Signs MOU with Telkom Indonesia
SK Telecom announced on May 12 that it signed a Memorandum of Understanding (MOU) with Telkom Indonesia (PT Telekomunikasi Indonesia), the largest telecommunications services company in Indonesia, to cooperate in new business areas including IoT, media and smart products/Lifeware. Lifeware (‘life’ + ‘hardware/software’) refers to SK Telecom’s consumer-centric smart devices that add value and convenience to people’s lives.
The MOU signing ceremony took place at Telkom headquarters located in Jakarta, Indonesia, and was attended by Lee Eung-sang, Executive Vice President and Head of Global Business Division of SK Telecom, and Indra Utoyo, Chief Innovation Strategy Officer of Telkom.
Under the MOU, the two companies will work together to develop new business opportunities in the areas of smart city and IoT services. To this end, SK Telecom plans to introduce to Telkom its IoT platform ThingPlug and share its knowhow in deployment and operation of LoRa networks, with the aim to jointly develop IoT technologies and services that are tailored toward the Indonesian market. Building on this, the two companies will also discuss the idea of building a joint venture for their IoT business within the next two years.
SK Telecom and Telkom also agreed to collaborate in the development of cloud-based TV services/solutions for Telkom customers by utilizing SK Telecom’s media solution ‘Cloud Streaming.’
Provided by SK Telecom’s wholly-owned subsidiary ENTRIX, Cloud Streaming is an innovative solution that enables media companies including cable, TV, IPTV service providers to realize a high-performance, high-quality service regardless of set-top box performance/specification. The solution significantly enhances content transmission speed by utilizing cloud servers to handle data, thereby improving user convenience and satisfaction.
Furthermore, the two companies agreed to work together to introduce SK Telecom’s laser pico projector ‘UO Smart Beam Laser’ to the Indonesian market. Going forward, SK Telecom plans to join hands with PINS, Telkom’s distribution subsidiary, to launch more UO-branded products including UO Smart Beam 2 (pico projector) and UO Linkage (portable Hi-Fi audio) in Indonesia.
“Through the MOU, SK Telecom will work closely with Telkom to develop mutually-beneficial business opportunities in diverse areas including IoT, smart city and media,” said Lee Eung-sang, Executive Vice President and Head of Global Business Division of SK Telecom. “Building on this partnership, the two companies will continue to make joint efforts to expand their presence beyond the Indonesian market.”
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