AmorePacific has been honoring a promise made it made in 1993 on an “unlimited responsibility” to keep the environment clean by excluding new products that may be environmentally unfriendly from its sales channels. That also includes R&D, production and consumption. Its cautious moves also include the selection of raw materials, production and distribution to boost the economic effects in those stages of operation.
The cosmetics maker also set up an environmental management system to reduce greenhouse gases, along with a series of activities to ensure that environmentally friendly management is sustainable. The company has also been making sure that packages are designed in an environmentally friendly manner, along with an appropriate consumer culture to keep the environment undiluted.
To lead environmental activities, AmorePacific has been running an environmentally friendly social contribution campaign called “GREENCYCLE,” whose activities included the collection of empty bottles. The campaign has been an upgraded form of the company is social service as it now includes the collection of empty cosmetics bottles for “upcycling” and recycling.
AmorePacific participated in the Seoul 2015 Lantern Festival from Nov. 6-22 along the Cheonggyecheon Stream that flows through downtown Seoul with the presentation of a number of the structures from its GREECYCLE campaign and experience events. The lantern festival began with lighting up the sections of Seoul around the Cheolnggyecheon Square and the Supyo Bridge in the downtown areas of Seoul for tourists.
The cosmetics company erected a large model of its representative product “Cushion” to go with the Emblem for its 70th anniversary and the GREENCYCLE campaign. The structure was memorable for viewers as it was made partly with empty bottles of cosmetics products collected during the campaign to make the three-meter tall structure. The lighting facilities were made with empty bottles returned by the consumers of AmorePacific cosmetics products to make them special and more exotic. Around the structure was a special zone with models of Cushion cosmetics products, such as Laneize and Mamond, along with empty bottles in a so-called “Cushion zone.”
The company also set up booths for customers to experience its popular cosmetics brands. Flower pots were used to make a photo zone for the cosmetics product Aritaum and others. It was one of various themed programs that offered wider communication with viewers.
AmorePacific also participated in the Seoul in Full Blossom Flowers Exhibition at Seoul City Hall from March 17-29 with its GREENCYCLE campaign. For two weeks, the company was able to show off its way of enjoying gardening with recycled things.
The company showed off an “environmentally friendly garden” with planted flowers that overflowed with vitality. Flowers were planted in glass bottles that used to contain cosmetics products, paper cups and paper boxes. What attracted significant attention at the event was an LED light panel that highlighted the garden, turning it into a “flower zone” with bright LED lights that made the plants and flowers lively and fresh.
AmorePacific’s GREENCYCLE campaign was also highlighted in the Useless, Useful Exhibition from March 24 to May 24 last year at the Osan Cultural Factory in Osan, Gyeonggi Province.
The cosmetics firm jointly sponsored the event with the Osan Cultural Foundation, which showed the public its so-called “new artistic products” made with empty cosmetics bottles and materials from cosmetics products that didn’t sell well.
Nine artists participated in the event to create artwork of their own with the empty bottles and materials from the unsold cosmetics products.
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