Samsung SDS Employs VR to Reinvent Logistics System
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Samsung SDS Employs VR to Reinvent Logistics System
Company demonstrates ‘Cello VWS’ solution at recent Cello Conference 2016

01(Sun), May, 2016

Samsung SDS has released the Cello VWS solution. (Photo:Samsung SDS)

Senior Consultant Lee Kwang-hoon of the Strategic Logistics Business at Samsung SDS demonstrated the “Cello Virtual Warehouse (VWS)” solution at the Cello Conference 2016 at its headquarters in Jamsil, southeastern Seoul, on March 31.  

The Cello VWS solution was developed by Samsung SDS after four months of research. It allows company officials at headquarters to monitor at warehouses around the globe without dropping there. If they wear a virtual reality headset connected with smartphone, they can watch avatars representing warehouse officials and information on the unloading of containers and other data on a pop-up window. 

“In the past, headquarters company officials were dispatched to help warehouse crews overhaul their logistics centers, but now the former can solve diverse problems in cooperation with the latter if both sides are in a VR space,” said Senior Consultant Lee, a consultant in charge of developing the solution at Samsung SDS. 

The Cello VWS solution allows for real-time communication via a function of internet telephone mVoIp. It also has such strengths as user experience (UX) and user interface (UI), so frequently unloaded and loaded cargoes as smartphones are indicated in red, and such heavy things as large-size TVs are shown in blue, allowing a look at the situation of stock at a glance. 

Samsung SDS has 44 logistics centers in operation in 28 countries around the world. The company has a pilot program to have a logistics center in Malaysia with the Cello VWS solution, and it plans to expand the project. Samsung SDS plans to submit a patent application on the homegrown solution.

Samsung SDS has added special delivery services for corporate customers, which have subscribed to the open logistics platform “Cello Square.” The platform, which made its debut last year, can supply information on transportation and prices to such corporate customers as shipping companies, airliners and freight owners. 

Samsung SDS, which entered the logistics business in 2011, has offered Cello services to such subsidiaries of Samsung Group as Samsung Electronics. The company saw sales of the business standing at a meager 627.6 billion won jump to 2.606 trillion won last year. 

Executive Vice President Kim said such global IT players as Amazon have poured a huge amount of money into the logistics field, and Samsung SDS plans to explore the overseas market with excellent technologies and solutions. 

Samsung SDS Reinforces Patent Competiveness Abroad

Samsung SDS is accelerating efforts to secure markets ahead of other rivals by accumulating patents. In particular, the company is trying to diversify the registration of patents with a focus on foreign countries.

Figures released by Samsung SDS showed that the ICT unit of Samsung Group registered 1,225 patents in the first nine months of last year.

Samsung SDS tapped “patent competitiveness” as the major buzzwords of the future ICT market. At that time, Samsung Electronics was at loggerheads with Apple over the design and user interface of smartphones. Xiaomi of China was banned from selling their smartphones in such markets as India due to patent lawsuits, bolstering the significance of patents.

Acknowledging the importance of patents, Samsung SDS has entered a companywide “patent management mode” with the Technology Strategy Team, a department of its research institute, playing a leading role. Out of the patents Samsung SDS has obtained, patents related to smart office and homes accounted for 30 percent, followed by 25 percent for patents related to the mobile and security sectors. The company is now concentrating its focus on securing such technologies as visual analytics, smart manufacturing and logistics using big data analyses.

Korea is first with 1,078 patents, followed by 56 patents in the United States, 44 in Japan and 35 patents in China. Samsung SDS has attached priority to securing patents in Korea, but the company is now turning to the registration of patents abroad.

In a quarterly report, Samsung SDS said the company is exercising patent rights with a focus on intelligent property powerhouses to cope with business patent disputes. Samsung SDS tries not only to protect businesses by securing a wide range of patent portfolios with Samsung Electronics and other subsidiaries, but also to ramp up patent competitiveness by preventing a flood of similar patents.

With the inauguration of the solution business, a new business division, Samsung SDS plans to strengthen patent management. Samsung SDS, now ready to release diverse medical and logistics solutions, will step on the gas to secure more new patents, business sources said.

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