Etude House has been taking a lot of time to come up with cosmetics products that are tailor-made for those in their 20s. Etude House has also strategized on sales points so they are accessible and appeal to a younger generation of customers.
Special moves taken by the cosmetics maker of global make-up brands to boost the sales of its diverse products include positioning Chinese speaking sales staff at its store in Myungdong, the heart of downtown Seoul, where many Chinese tourists visit.
Each popular brand of cosmetics has introductory pamphlets to explain what’s good about the product in Chinese and how they should be used so they can buy them with comfort and use them effectively when they return to China.
Etude House also provides a special discount for Chinese customers when they settle payments with a credit card. The cosmetics maker has been focusing on its marketing campaigns in Asia, including in China and Singapore, before going global with the campaign.
The company has been preparing to open the new outlets for its lines of cosmetics products in key cities around the world and invited models for lunch in Seoul as part of its strategy to strengthen collaboration with opinion leaders so they know what Etude House is all about, and at the same time, familiarize themselves with the Etude House brands of cosmetics products.
Etude House opened its first overseas sales outlet in Bangkok, Thailand in 2007 followed by Beijing, Hong Kong, Tokyo and Singapore. It has operated those shops stably. The company continued to set up shops around the world to the point where they now total more than 200 in 12 countries. That makes them the frontrunner in making the K-beauty known throughout the world, its beauty products and make up trends.
Etude House has five branches in Myeong-dong. It focuses on trendy cosmetic products. Its first floor boasts over 760 individual items while the second floor consists of the Dollhouse Gallery.
The entertainment star Song Hye Gyo even shot a commercial there. The third floor offers a gallery full of creative works by artists. Etude House’s KoreaBuys.com is the largest Korean fashion and cosmetics online shopping platform in Southeast Asia including Indonesia with many famous Korean cosmetics and fashion brands. You can buy original Korean cosmetics such as Etude House, Missha, Tonymoly, Laneige, The Face Shop, Innisfree, etc. at the lowest and cheapest price in the fastest and safest delivery method.
“And we host many famous Korean original fashion brands, such as Cherrykoko, Chuu, naning9, Goroke, etc. These Korean prestige brands guarantee all products are original and from Korea. They offer various styles of women’s clothes including tops, blouses, pants, jeans, bags, accessories, etc, directly from Korea,” the company said.
“KoreaBuys.com makes you more beautiful!” the company boasted. “You can cherish your beauty with KoreaBuys. We offer daily updated latest popular Korean secret beauty products used by top Korean celebrities and weekly beauty blogs that reveal Korean women’s make up techniques and skin care secrets.
“Among online shopping shops in Asia, KoreaBuys provides the biggest selection of Korean cosmetics and diverse promotions such as weekly big sale and special events. Don’t forget to subscribe to our newsletter to get details on the latest product sale and promotion information. KoreaBuys.com online shopping center is the answer to buy Korean products at the lowest price, Etude House says in its ads.”
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A scene outside Etude House’s No. 1 store in Hong Kong.(Photos:Etude House)
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