CEO Myung Hyung-sup of Daesang Corp.

Chungjungwon of Daesang Co. is ready to introduce its “Whistling Cook” technique, which signals that food is finished cooking and is ready to eat, along with six new kinds of food to go with it. 

The food company developed what it calls a new way of simple cooking under the concept of “The Food World of Cooking with Sounds” along with six kinds of foods made with “the sound cooking system.” They include a cream chicken stew, tomato chicken curry, flour wrapped meat balls with beef juice and grilled Pollack and mushrooms, among others.

At the moment, the market for instant food is projected at around 590 billion won, including fried rice, foods made with pasta sauces, soups and stews with beef and pork, which are regular Korean foods making up a large portion of the market.

The Whistling Cooking technique includes instant foods, including traditional “in home style” Korean foods, targeted for the people in their 30s and 40s with children.

A special feature of the Whistling Cooking technique is that the foods cooked with the system taste and look like they were cooked at home. A cooking valve is attached to the cover of a cooking pot or other container so they can be cooked quickly, minimizing any damage to food materials and thereby maintaining freshness.

The available food includes home-cooked meals from such countries as Britain, China, Belgium and Korea. Daesang began choosing food according to results from studying 180 foods from around the world. They finally selected six foods to satisfy the tastes of the general public in Korea, going through seven stages to select them.

They chose chicken cream stew from Belgium; a cream tomato chicken curry from Britain; flour-wrapped meat balls with beef juice from China; grilled Pollack and mushrooms from Korea; an olive pork rose stew from France; and a tomato hot chicken soup from Italy. They should be stored in a refrigerator until they’re ready to be cooked on electric ranges. When the whistle is sounded, the food is ready.

The company worked for a long time to develop the Whistling Cooking technique and the recipes for the foods under the supervision by Chef Kim Kyu-jin, who has many years of experience working for top-class hotels in Korea.

Daesang FNF was launched on Dec. 1, 2006, through the acquisition of the food business of Doosan Food BG by Daesang Corporation to strengthen its fresh food business, and is specializing in the production of fresh foods, such as Jongga House brand kimchi and tofu.

Going forward, refrigerated fresh food businesses will form the majority of the food business in accordance with consumers’ preference for fresh foods. However, the domestic business is still inferior to that of international leading providers of fresh foods in its size or competitiveness. “That’s why it is a fact that our dining tables are filled with the products by overseas food companies,” the company said. 

Daesang FNF promises to enhance the food business of Korea to the next level through the internationalization of our traditional food culture, represented by kimchi and red pepper paste, by satisfying the fast-changing desires of consumers through the development of easy to consume and safe new products.

Also, it will fulfill its responsibility as the leader of fresh food business in Korea through transparent management practices, consumer-centered corporate culture and development of reliable products to become a truly top global fresh food company.

“Every management staff and employee of Daesang FNF will concentrate our efforts for it to become the most reliable company that our consumer and customers, shareholders and employees can trust and the leader in this era of globalization,” according to the company.

An ad introducing the Whistling Cook of instant foods by Chungjungwon of Daesang Corp.(Photos:Daesang)