Lotte Chilsung Beverage has had great success with its canned coffee Cantata, with rising popularity among consumers since it was put on the market for the first time in 2007.
Lotte Group took over the cider maker a number of years ago and the new owner began to diversify its products with canned or bottled coffee among them. Coffee aficionados loved the canned coffee made with coffee beans from throughout the world, including such places as Mocasidao from Ethiopia, Supremo from Columbia and Santos from Brazil, all high-class Arabica coffee beans in tune with the concept, “The traditional coffee beans that keep the original coffee tastes as they are.”
The beverage company’s gambit to see how much the new canned coffee would appeal to consumers paid off in an astonishing way, taking up around 40 percent of the coffee made with the original coffee beans market in Korea.
What’s special about the canned coffee produced and marketed by Lotte Chilsung is the production process made of two stages. The first stage is to select the coffee beans in normal temperature and the selection is made under a hot temperature in the next stage in what’s been dubbed as the “Double Drip” process to retain the original fragrance of the coffee beans and their deep tastes alive in cans or bottles.
The company has also been selling the canned coffee well below the prices of coffee sold at various coffee joints around the country, which is one of the reasons for the popularity, along with the designs of cans and bottles which are appealing enough to customers for them to want to purchase the canned coffee.
In order to keep the original fragrance and taste of the coffee beans, the company said they have taken extra care in the roasting, extracting and grinding processes to segregate them from other coffee beans.
Cantata has become a popular item.
It sold 10 billion won worth in the first five months of its introduction in the market, and has been steadily maintaining increases in sales every year. In 2014, its sales climbed to 120 billion won.
The company is very proud that annual sales of the single product amounted to so much.
They sold 140 million cans, which can fill the aquarium at Coex in Seoul eight times, and if stacked up, they can be 1,614 times higher than Mt. Everest (8,848 meters).
On the heals of the Cantata’s success as a coffee brand, the company introduced to the market various coffee products including Pet Coffee without harmful germs, Pouch Coffee, and other coffee drink packages to great fanfare.
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