Samsung Electronics has a two-track strategy: Ramping up its global competitive edge in mainstay businesses this year and maintaining a market leadership in advanced countries and emerging markets. The Korean electronics company plans to make this year the beginning of its plans to nurture home appliances, printing solutions and networks, contributing to a surge in sales and profits.
In such businesses as DRAM, LCD panels and TV sectors, Samsung Electronics will focus on reaping stable and solid performances based on technologies and added value products. That will differentiate Samsung Electronics from its rivals. In such areas as smartphones and OLED panels, the company will attach priority to turning around performances by cashing in on unit price competitiveness and products.
Releases Innovative Products in CE Division
In the consumer electronics business, Samsung Electronics plans to continue to release diverse ultra-high definition TVs, curved TVs in the premium market and to reinforce its global leadership by expanding models tailored to meet the needs of emerging markets and beefing up reasonably priced products’ competitiveness. The global TV market is forecasted to see the UHD TV segment surge, sizes increase and demand from Asia and other emerging markets rise this year.
The consumer electronics business will continue to introduce innovative products to create new demand and strengthen reasonably-priced products’ competitiveness with a focus on widening a stable platform to create profits and continue growth through the expanding of B2B business projects.
Ramp Up Product and Price Competitiveness in IM Division
In the IT & mobile business sector, Samsung Electronics will focus on continued growth by ramping up core capabilities that can lead the global market by improving business fundamentals. To this end, the company plans to beef up price and unit competitiveness while reinforcing mid- and long-term efforts to shore up a business foundation for growth and profit-taking.
Samsung Electronics plans to come up with products with flexible displays and such mediums as metals as a strategy of differentiating itself from its rivals. It will also set up new assembly lines to produce strategic models to enhance price competitiveness. The company plans to keep releasing such innovative products as Galaxy Note Edge and Gear VR to command the market.
The company plans to enhance the competitiveness of tablets by employing differential technologies and design, again differentiating itself from other companies, while striving to secure diverse portfolios to nurture them as new growth momentum.
Global Collaboration to Lead IoT Sector
In the Internet of Things (IoT) sector, Samsung Electronics plans to strengthen collaboration with businesses to secure core parts and related devices to enjoy an upper hand in the market. Samsung Electronics President Yoon Boo-keun unveiled the vision of realizing the unlimited potential of IoT in a key-note speech at the CES in Las Vegas in early 2015. The theme was “Unlocking Infinity of IoT.”
To this end, Samsung Electronics plans to invest $100 million to support IoT developers. The company plans to connect its TV sets to IoT by 2017 and all items to IoT by 2020. Samsung Electronics plans to expand collaboration with such industry areas automobiles, education, medical services and public services.
In the B2B sector, Samsung Electronics has enhanced its recognition by expanding the supply of products and solutions in the public sector, education and health care areas. The company has begun to lead the B2B market by cashing in on the world’s No. 1 hardware line-up, convergence capabilities among devices, collaboration with diverse solution business partners, and software competitiveness.
Samsung Electronics has transferred the B2B Center overseeing B2B businesses to the business division to speed up field decision-making to respond to market changes.
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