Samsung Electronics Managing Director Chung Kwang-ryul received a special award
of the 2013 First Brand Awards on behalf of Samsung Electronics.
The Customers Council on Brand Evaluation (CCBE) held the 2013 First Brand Awards ceremony at the Seoul Hyatt Hotel grand ballroom on Jan. 22. The event attracted approximately 400 people, including award winners and representatives of consumer organizations. Among those on hand at the ceremony were CCBE Chairman Yoon Eun-ki and Lee Jang-woo, chairman of Jay Brand Marketing Group.
During the event, emceed by former KBS-TV announcer Kim Hyun-wook, 49 brands won the 2013 First Brand Awards. The award winners were selected through on-line and off-line vote outcomes. The award-winning brands include Paris Baguette, which got the honor for the 10th consecutive year, as well as KT Kumbo Rent-a-car, Shinhan Bank, the two which won the award for the ninth consecutive year. On the awards list for eight years in a row are Mirae Asset Management,; Zi, the brand for GS E&C,; and Commax, an electronics maker. The red ginseng brand, Junggwanjang won the 2013 First Brand Award for the seventh consecutive year while Shinhan Card got the honor for the sixth consecutive time.
The First Brand Awards went to Chatelaine and Yonsei Milk of Yonsei University. Ulsan Metropolitan City Installment Management Corp., Cafe Tospia and Care Sense each won the First Brand Awards for the second straight year. ING Life Insurance, SKIN 79 and Inavi Black became the First Brand Awards winners this year for the first time.
Special awards went to YG Entertainment, Kakao Talk, Samsung Electronics, Uniqlo Heat-teck and superstar entertainer Song Jung-ki. Samsung Electronics Managing Director Chung Kwang-ryul received the special award on behalf of Samsung Electronics.
Winners of the 2013 First Brand Awards pose for a group photo session
after receiving their prizes at an awards ceremony.
The awards ceremony coincided with a ceremony to induct superstar singer Sohyang as a PR ambassador for the Korea Consumers’ Forum (KCF). The singer performed at the event. The singer said “I’m very happy for me to be inducted as a PR ambassador for the KCF.” She went on saying that she will extend her utmost in not only publicizing First Brand Awards but also providing support as one of consumers.
The 2013 First Brand Awards, marking the 11th anniversary featured a concept “Jumping Together” among company and consumer. True to the concept, a select group of 100 consumer representatives who evaluated the First Brand Awards participated in the event.
