Samsung Electronics unveiled its new flagship smartphones, the S6 and its sister S6 Edge on March 1, one day before the start of the Mobile World Congress in Barcelona, suggesting new smartphone guidelines though endless innovation.
President Shin Jong-kyun of Samsung Electronics’ mobile business unit said his company will not slow innovation. He pointed out next-generation technologies and ideas the global mobile industry will pursue.
The brand-new S6 and S6 Edge sport a perfect harmony of metal and glass. It’s a beautiful and significant design — a wonderful combination of sturdiness, flexibility, as well as curved and straight lines.
Samsung Electronics executives were thrilled over the better-than-expected market responses on the new smartphones. Experts shared the view that Samsung’s new smartphones are rated to be sleeker and more powerful than its rival Apple’s iPhone 6 in terms of design and performance. Influential international newspapers, including the Wall Street Journal, carried rave reviews, saying the S6 is the most beautiful phone ever.
Samsung Electronics suffered a setback with Galaxy S5. The Korean electronics juggernaut is now enjoying a turnaround, learning a lesson from its bitter loss. The main problem was design. Samsung Electronics has been devoting itself to innovating its design.
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Samsung Electronics Vice Chairman Lee Jae-yong
Its strategy worked.
Taking the lion’s share of attention are cutting-edging technologies, including its own 14-nano class 64-bit mobile processer, a display that is curved on both sides, wireless charging and the mobile payment system Samsung Pay, a far cry from its predecessor model S5. The front and back of the S6 are wrapped with U.S. Corning Gorilla Glass 4 and sides with metal to achieve a perfect combination of solid metal and clean glass. The features are more amazing compared to iPhone 6, which has long adopted metal on its back and sides. The response of the unpack event toward S6 Edge is more extraordinary because of the smoother connection of the front and sides. Samsung Electronics’ latest smartphones are more innovative than iPhone 6’s flat design.
The S6 and S6 Edges are both 5.1 inches in size, between iPhone 6’s 4.7 inches and iPhone 6 Plus’s 5.5 inches. Some consumers claim iPhone 6 Plus is too big to carry. Samsung Electronics has discerned iPhone’s weak points. Samsung has adopted wireless charging for the first time in the world. S6 users need to just put their phones on the charging pad. S6’s charging is two times faster than iPhone 6’s old fashioned cable charging method.
The S6 and S6 Edge sports a 16 million pixel camera on the back and a 5 million pixel one on the front, compared to iPhone 6’s 8 million pixel and 1.2 million pixel ones.
It is well known that Samsung Electronics Vice Chairman Lee Jae-yong’s Phones played a major role in the phones’ development. Samsung Electronics produced the S6 and S6 Edge, reflecting the outcomes of meetings with foreign big shots Vice Chairman Lee has met. They adopted Microsoft’s diverse mobile apps, including MS’s One Drive as the basic cloud service, a departure from Dropbox cloud service, as well as One Note (memory sheets) and Skype (messenger).
International IT business communities focused on a meeting between Samsung Vice Chairman Lee and Microsoft CEO Satya Nadella that took place last September. The two companies have since maintained their honeymoon relationship by signing patent agreements. The S6’s adopting of basic MS apps proves the good relations between the two companies.
The S6’s basic apps include Facebook and Facebook messenger. Vice Chairman Lee’s meeting last October with Facebook CEO Mark Zuckerberg reportedly played a part. The Faceebook CEO, accompanied by 40-odd executives, visited Lee at the Samsung headquarters in Seocho-dong, Seoul, to forge closer ties between the two companies.
Vice Chairman Lee is devoting himself of making the Samsung Pay a success. He recently met with CEOs of U.S. credit card companies to discuss ways of promoting cooperation on the Samsung Pay.
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