AmorePacific Corp., a global total beauty care provider, is one of the most active Korean companies in carrying out social contribution activities.
AmorePacific has been devoting itself not only to leading the Korean cosmetics and green tea industries by providing the best quality and services based on its management tenet of contributing to humanity since its foundation in 1945, but also to conducting diverse social contribution activities to be a company that is loved and respected by its customers.
True to its catchphrase “Beautiful Changes in Your Life, MAKEUP Your Life,” AmorePacific is now engaged in sharing management activities. This is the way AmorePacific redoubles efforts to commit to its responsibility and social mission as Korea’s No. 1 cosmetics maker.
On Nov. 29, 2007, AmorePacific become the first Korean cosmetics maker inducted to the list of the UN Global Compact (UNGC) companies. That demonstrated the company’s promise and determination to make continued improvements in accordance with the strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption.
AmorePacific’s social contribution activities come in two types — operating and sponsoring its non-profit foundation, and its direct engagement. The company has not only contributed basic assets for the establishment of the foundation, but also donated money every year to operate the foundation and carry out tasks. The company conducts diverse corporate activities and supports staffs’ participation in such events.
A look into the execution of social contribution funds indicates the company’s firm will to carry out social contribution activities in a consistent and continuous manner. AmorePacific founder Suh Sung-whan and Chairman & CEO Suh Kyung-bae’s continuous concern and exemplary engagement in social contribution activities has led to the settlement of a corporate environment for its staff members to participate on a voluntary basis, thus laying a foundation for executing social contribution activities.
Among AmorePacific’s major social contribution activities in focus are the Pink Ribbon Campaign, designed to promote consciousness toward breast cancer, and Green Cycle. In 2000, AmorePacific contributed all the money for the establishment of the Korea Breast Cancer Foundation, a non-profit organization committed to conducting the Pink Ribbon Campaign. A representative program of the drive is the Pink Ribbon Marathon, marking the 15th anniversary this year. For the past 14 years, a combined 254,000 people participated in the marathon to raise 2.6 billion won in donations. The money has been delivered to the Korea Breast Cancer Foundation to spread a health-sharing environment.
Starting from Busan on April 26, the 2015 Pink Ribbon Marathon runs a relay in Daejeon on May 17, Gwangju on June 14, Daegu in Sept. 13, and Seoul on Oct. 18. Applications are accepted all around the year for the five relay marathon events on a first-come-first-serve basis. AmorePacific said it expects the marathon campaign to serve as a festive opportunity to dream and enjoy together through participation on the part of not only women, but also all family members who appreciate the importance of women’s health.
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