Korea Ginseng Corp.’s (KGC) Cheong Kwan Jang is honored with winning the First Brand Grand Prix from Consumers Council for the ninth consecutive year. Cheong Kwan Jang is not only a brand most favored by Koreans in the red ginseng market, but also Korea’s representative brand, which is exported to some 40 countries, including China, the United States and Japan.
KGG, marking its 116th anniversary this year, strives to publicize the safety, reliability and tradition of Cheong Kwan Jang red ginseng products. The corporation has come up with new red ginseng product lineups such as “Hong Sam Jeong Every Time,” a stick-type red ginseng product designed to settle a new red ginseng environment, “Hwa Ae Rak Queen,” tailored to meet women with menopausal symptoms, “Hongi Janggun (General)” for children and “Eye Pass” for youth. The latest, “Hongsamdalinaek (Red Ginseng Boiled Solution), is designed to create new tastes for the consumption of red ginseng roots and has gained popularity from customers.
The secrets of Cheong Kwan Jang’s reputation are efficacies stemming from quality red ginseng. KCC’s six-year-old red ginseng boasts of five kinds of efficacies as enhanced levels of immunity, easing of fatigue, improving of memories, improving of blood circulation, antioxidant effect, which have been certified by the Ministry of Food and Drug Safety (MFDS).
In a related development, the KGC does not spare efforts to invest in stringent farm management, advanced systems and R&D activities.
Red ginseng used for Cheong Kwan Jang’s products is produced under a contract system under which farming areas are required to pass requirements. The corporation conducts diverse safety checks on some 260 safety categories on seven occasions, including ginseng sample analysis and farming soil analysis in order to ensure the farming of optimal raw ginseng products.
The KGC provides some 300 billion won in financial support for farmers’ management and technology guidance to secure the safety of raw ginseng products, as well as guarantee farmers’ incomes.
The KGC sets aside some 20 percent of its annual revenues for R&D outlays. The corporation operates the world’s largest ginseng research institute, with many doctorate and master’s degree holders.
Making the most of its clientele that stood at 3.8 million members, the KGC has staged creative marketing activities tailored to produce diverse new products in 2015 and create new clients by breaking the conventional mold. The KGG is striving to make strenuous efforts to establish Cheong Kwan Jang as the world’s representative health promotion brand.
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Cheong Kwan Jang’s red ginseng products.(Photos:KGC)
About Korea Ginseng Corp.
“Having our origins in the government and being spun-off to guard the thousands of years old tradition of Korean ginseng, Korea Ginseng Corp. places our highest priority on safety and setting the standards for superior quality control,” according to the organization.
Each root is cared for and monitored for 6 years of its cultivation and growth in pre-approved and carefully graded farms. “Our farms operate on contract after extensive testing of the soil, ensuring that fresh land is used under the most natural conditions.”
Upon harvest, Korean ginseng is sorted into grades through a three-stage process: appearance screening, tissue inspection and weight. In appearance screening, trimmed Korean ginseng is sorted into Heaven, Earth and Good grades according to standards such as color, cracking and form. In tissue inspection, the ginseng roots are tested rigorously and passed through intense light in order to inspect even the internal construction of the root. Finally, the roots are sorted according to weight for a total of 9 grades possible. Only the world's best ginseng roots will find their way into KGC products.
“The actual physical processing of Korean ginseng roots and the production of final products occurs in our state-of-the-art facilities, including the world's largest ginseng factory,” the company said. “Combining traditional methods with fully modernized good manufacturing practices, we operate the under strict quality control systems necessary to produce the world's best Korean red ginseng.”
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