Chungjungone of Daesang Corp. has been visiting just about all the festivals this year to deliver its Korean
food delicacy, “Kookbab” (rice in soup), free of charge. It’s called “Its All Right Since Its Kookbab.”
The food company kicked off the campaign on Jan. 1 with a visit to Dangjin, South Chungcheong Province, where the “Welcoming Sun” Festival was taking place. Its tour continued with the company visiting Kapyeong, Gyeonggi Province, from Jan. 16-24, where the “Jara Island Sing Sing Winter” Festival was held. Next they moved on to the Alpensia Resort in Gangwon Province to deliver enough delicacies for 10,000 people to eat, which included “Shanghai Mixed Rice” and rice in soup made with cow bones and sea weed called “Sagolmiyok Kookbab.”
Daesang Chungjungone introduced four kinds of traditional kookbab in 2013, which can be prepared at any time and whenever people wanted to eat. It comes in cups, like cup ramen, with dry rice and condiments mixed together. One only has to pour warm water into the cup and then it’s ready to eat. It was first time cup rice was introduced to Korea.
In the wake of the popularity of cup rice, Daesang Chungjungone followed it up with the simple kookbab brand named “Its All Right Since Its Kookbab,” which is rice in an envelope, similar to ramen in an envelope.
On Jan. 28, Chungjungone conducted the Puccamatore public relations event using Pucca buses. On the No. 153 Pucca buses connecting Wooi-dong and the Boramae Park in Seoul, bus guides wore the Puccamatore doll masks and passed around the Puccamatore produced by Chungjungone to passengers for them to taste. The passengers had the pleasure of tasting the Puccamatore and were pleasantly surprised by both the taste of the Puccamatore and the cuteness of the Puccamatore dolls. It was truly a positive reaction to the food product and for the Chungjungone event.
Chungjungone officials in charge of the production of the Puccamatore product said the Puccamatore sausages were first introduced into the market around 10 years ago, making it one of the Chungjungone food products with the longest longevity. The name of the product was taken from the Pucca character first used by Seoul City as the name of its public relations character, while the use of characters in public relations campaigns has been waning.
“We plan to step up the public relations for the Chungjungone’s Puccamatore and also help Seoul City’s Pucca public relations campaign along the way,” they said.
They decided that this is the year to step up public relations campaigns for the Puccamatore of Chungjungone by selling them at discount stores and CVS, they said, adding that all employees of Daesang should also support the event.
Daesang Corporation is a company with a rich heritage. It was founded in 1956 with 100 percent domestic capital and technology. Daesang has strived for the health and happiness of people, customers, families and the society for the past half century.
Daesang has been creating a new “taste culture” often referred to as the “Dining Table Revolution” through Miwon, the company’s fermented seasoning that has become a household name.
“Since the introduction of our premium-quality total food brand’ ‘Chungjungone’ in 1996, Daesang has been continuously introducing healthy food products that our customers can trust and enjoy including our health product brand ‘Wellife,’ coffee brand ‘Rosebud’ and organic brand ‘O’foods.”’ The company said.
In addition, Daesang is gaining global competitiveness with its products in every business area by focusing on its core competencies, which are sugar starch and bio-businesses, and the company is working towards the goal of developing Daesang into a company that provides new value to customers by introducing healthy and reliable products, through which they can earn their ongoing trust and love.
“All of us here at Daesang, from the top management to employees, are continuously participating in various volunteer service activities at welfare facilities across the country, in addition to offering scholarship program in partnership with Daesang Cultural Foundation, President Myung Hyung-sup of Daesang Corp. said at the group’s homepage on the internet,” the company said.
