President Lee Seong-rak of Shinhan Life Insurance Co. won the 2014 Grand Financial Man Award in the life insurance sector in recognition of his achievement with his five-point management plan to boost the company’s operational strength.
Since his arrival at the company as the CEO last May, Lee ran the company based on five major management targets, including quality, ethics, learning, communication and compassion.
Lee’s five-point management philosophy involves being faithful to the duty of a life insurer a ? “compassionate finance to have a future together.”
Under such management philosophy, he has been leading the company to maximize the value of life insurance for the sake of the company’s growth.
He has always said anything that hurts the company’s long-term profitability for short-term gains should stop, as the company needs a base for a sound operation within three to five years time. This is where he gets a lot of respect even from his counterparts in rival life insurance firms.
Shinhan Life Insurance was the first in the industry to see assets reach 1 trillion won with 100 billion won in annual profit. The company’s management ideal, “Compassionate Finance,” has been given credit for astounding performance records set by the company since its start in March 1990.
He is responsible for designating every third Thursday of the month as the Day for Consumer Protection. The result: Insurance sales people and employees of the company on all levels are aware of the importance of customer Protection.
Shinhan Life Insurance, a life insurance subsidiary of Shinhan Financial Group, set a new goal to become a “comprehensive financial services provider that helps customers fulfill their dreams.”
As a member of the Shinhan Financial Group, a financial services group representative of Korea, Shinhan Life, offers values that are more than just simple insurance policies. They provide sophisticated insurance services that meet specific customers’ needs.
Such diverse and advanced financial services are made available through the “Total Financial Network.”
Taking a step further, Shinhan Life is making its best efforts to become a trusted “insurance financial services company’ by faithfully fulfilling its corporate social responsibility and helping the underprivileged in society, ultimately touching the hearts of customers.
Shinhan Life Insurance has endeavored to develop insurance products and provide financial services in accordance with various customer needs since it was founded 24 years ago. It has also tried to extend its business network and cultivate professionals in various fields.
Since it was incorporated into Shinhan Financial Group in December 2005, Shinhan Life Insurance has dedicated itself to fulfilling its responsibilities and roles as a professional financial consultant under the banner of “Total Financial Service for Realizing Customer Dreams and Happiness.”
Shinhan Financial Group provides financial services, principally consisting of commercial banking services, consisting of retail banking services; corporate banking services, primarily consisting of small- and medium-sized enterprises banking; large corporate banking; treasury and securities investment; other banking services.
