Samsung Electronics Vice Chairman Kwon Oh-hyun
is honored with the $75 billion trade award tower at the 51st Trade Day anniversary event.
Samsung Electronics received the $75 billion trade award tower at the 51st Trade Day anniversary event at the COEX in southeastern Seoul on Dec. 5.Samsung Electronics exported TVs, smartphone, display panels and other items worth $78.537 billion in 2013, a 12 percent jump over the previous year and miles ahead of rival companies. Samsung Electronics is a global IT company with some 220 production and sales operations around the world and more than 200 trillion won in annual sales. The company is strengthening its presence in the global smartphone and tablet PC markets, and it is making a raid into the premium market of advanced countries in such home appliance items as refrigerators, washing machines and vacuum cleaners.The company is expanding a shift in advanced production process of semiconductors, while releasing more large-scale TV products. It is noteworthy that Samsung Electronics has maintained growth despite sagging economies in Europe and emerging countries. The company has been maintaining the No. 1 position in such areas as mobile phones and smartphones, TVs, refrigerators, DRAM memory chips, and solid state drives (SSDs). In particular, Samsung Electronics ranked No. 1 in the whole TV field, flat TV, and LCD TV segments for the eighth straight year. Samsung Electronics has established itself as the global No. 1 company in the IT and mobile fields, encompassing smartphones, communications systems and computers.
In the device solutions field, Samsung Electronics tops the global memory chip market with its technology prowess. In home appliance field, Samsung Electronics has entered the premium segments such as Chef Collection, its premium refrigerator brand, by releasing top-class quality products. The company has succeeded in expanding its market share by conducting sales promotions in the United States year-end Black Friday shopping season and the high season of Europe.
The company’s strategies to expand mid- and low-priced products in China have paid off. In the mobile and TV field, Samsung Electronics has expanded high-end smartphone and tablet PC lineups thanks to the introduction of ultra-high definition TVs and OLED technology. The company has ramped up 60-inch and other large-sized TV production lines for the North American market, and curved screen TVs have enjoyed popularity there. Samsung Electronics’ super definition has enabled it to block an offensive by Japanese TV makers riding the low yen.In the semiconductor field, Samsung Electronics is accelerating efforts to develop technologies and improve quality management by making the most of its own innovative technologies, such as photo lithography and double patterning. The company is on a roll with the development of the world’s first’s V-NAND Flash memory (3D V-NAND), enabling it to speed up information processing capacity and power efficiency faster than rival companies.
Thanks to a rise in overseas smartphone and tablet PC sales, and the efficiency of marketing costs, the company achieved the feat of exporting $78.5 billion worth of products between July 2013 and the end of this past June, a 12.2 percent surge year-on-year. “Samsung Electronics will do its utmost to offer new experiences and possibilities to customers, business partners, and its executives and staff down the road,” said a Samsung Electronics official.
