Hana Bank announced the relaunch of Daldal Hana Company, a salary account membership service that offers various monthly benefits to customers who receive their salary in their Hana Bank accounts.
Daldal Hana Company is a membership service featuring a virtual corporate world within Hana Bank’s flagship mobile app, “Hana 1Q.”
Customers who have their salary deposited into their Hana Bank accounts can open “Daldal Bonus Lucky Envelope” to receive a random amount of Hana Money, ranging from 11 points to 11,111 points each month.
This renewal significantly enhances the service by adding interesting elements that mirror real-life workplace experiences, such as getting promoted and clocking in, to Hana Money rewards.
Moving beyond the previous model of simply offering benefits around a payday, the service has been revamped into a customer-centric membership program where users can unlock new perks as they visit and engage with the service.
A key feature of this renewal is the introduction of a “job rank promotion system.”
A PR image about “Daldal Hana Company,” a salary account membership service.
By consistently receiving “Daldal Bonus Lucky Envelopes” and meeting specific criteria such as maintaining a savings account, setting up automatic transfers, and using debit cards, customers can enjoy advancing through five ranks: Staff, Assistant Manager, Manager, Senior Manager, and Department Head.
Benefits grow alongside one’s rank. Every promotion comes with a guaranteed-win coupon tailored to that level, and customers who reach the highest rank are given an additional chance to win 111,111 Hana Money points.
By translating financial transaction benefits into the familiar experience of a workplace promotion within a virtual company, the service aims to add an element of fun to customers’ financial lives.
The Clocking In feature allowing for daily participation has also been added.
Customers can participate in the Clocking In feature once a day and immediately receive a random coupon, Where winners receive mobile coupons for items such as beverages or snacks.
Rewards for the “Scout” Program, which encourages referrals, have also been increased. When a colleague joins Daldal Hana Company using a user’s scout code, both the referrer and the new joiner receive 500 Hana Money points — a fivefold increase from previous 100 Hana Money points.
An event celebrating the renewal of Daldal Hana Company is also underway.
Through the end of December, customers who complete the “Join Quiz” on the Hana 1Q event page and officially join Daldal Hana Company will be entered into a lucky draw with a total of 3,000 winners receiving various prizes.
Winning Best Private Bank for Innovation Award from PBI
Hana Bank announced on Oct. 8 that it took home the Best Private Bank for Innovation Prize at the 36th Global Wealth Awards, formerly known as Global PB Awards, hosted by global financial media outlet Private Banker International (PBI).
Furthermore, in the individual category, Hana Bank demonstrated its outstanding capabilities by picking up the Regional Private Banker of the Year Prize —recognizing the best private banker in Asia — for the seventh consecutive year, as well as the Rising Star in Private Banking Prize — recognizing up-and-coming private bankers — for the fifth time in total.
PBI Magazine explained that Hana Bank received high praise at the awards ceremony held in Singapore for its achievements, including customer-centric specialized solutions, comprehensive wealth management services—encompassing both financial and non-financial offerings—for ultra-high-net-worth individuals, and the provision of innovative products and tailored services designed to meet diverse customer needs.
With this latest honor, Hana Bank has now won the “Best Private Bank in East Asia” award 15 times, thereby reaffirming its status as a premier institution in wealth management and demonstrating the global competitiveness of its private bankers.
_하나은행 이호성 은행장.jpg)
