Kyobo Life Insurance fueled nationwide enthusiasm with a campaign video supporting the Korean national soccer team ahead of the World Cup.
Kyobo Life Insurance announced on June 11 that it released a World Cup campaign video titled “Team Play of the 50-Million-Storng Korean People” on its official YouTube channel to mark the opening of the 2026 FIFA World Cup in North America.
The video movingly highlights the unsung heroes off the field — nutritionists, medical trainers, and ground managers — who silently dedicate themselves behind the players basking in the dazzling spotlight.
Following this, accompanied by the narration, “Because Korean football is a team play enjoyed by the 50 million people,” the screen is filled with the dynamic play of Son Heung-min and the passionate cheers of the entire nation.
An image about Kyobo Life Insurance’s 2026 FIFA World Cup.
In particular, the latter part of the video displays Kyobo Life Insurance’s past sponsored uniforms dating back to 2002, intuitively showcasing the long history of their partnership with the tagline, “Kyobo Life Insurance will support Korean football in 2026 as well.”
The relationship between Kyobo Life Insurance and Korean football dates back to 2002 when the nation hosted the World Cup.
Kyobo Life Insurance, the only insurance company to participate as an official partner of the Korean national football team at the time, has maintained its unwavering partnership to this day.
In particular, starting with the 2002 Korea-Japan World Cup and continuing through seven World Cups, Kyobo Life has steadfastly held its ground, sharing glorious moments such as Korea’s historic achievement of becoming the first Asian nation to reach the World Cup semifinals in 2002 and advancing to the Round of 16 twice in 2010 and 2022.
Unlike typical sports marketing that decides on sponsorship based on short-term results, Kyobo Life Insurance’s steadfastness in maintaining a sincere partnership over the past 24 years has earned the life insurer the reputation of being a reliable pillar for the development of Korean football.
The reason Kyobo Life Insurance’s current World Cup campaign resonates even more strongly is that it is grounded in heartwarming stories of promises and trust that have been practiced for a long time, going beyond mere corporate promotion.
After the 2002 World Cup, Kyobo Life Insurance enrolled Korean national footballers and the national team’s coaching staff in whole life insurance policies to express gratitude for their historic achievement of reaching the semifinals.
This promise, which seemed destined to be forgotten as a one-time sponsorship, was eventually delivered as death benefits to the bereaved families of former head coach Pim Verbeek and former manager Yoo Sang-chul, who had passed away years later.
This served as an opportunity to naturally spread the value of life insurance as a social safety net to help people overcome adversities.
Online customer events utilizing digital platforms are also drawing attention. Kyobo Life Insurance will hold supportive comment events on its website, an integrated app, until June 21.
By watching the Kyobo Life Insurance YouTube campaign video and leaving comments of support and encouragement for the national soccer team, participants will be able to enter themselves into a draw to win prizes, such as official national team uniforms and fried chicken.
Event of Mixing Movies and Classic Music
Kyobo Life announced on June 9 that it held Cine Life, featuring a wonderful harmony between films and classic music, for approximately 400 VIP customers and financial planners at Daesan Hall in Kyobo Life Building in Seoul on May 20 and the Busan Citizens Hall’s Small Theater on May 21.
Cine Life is a film music concert newly introduced by Kyobo Life this year.
It is conducted in a format where professional musicians perform live arrangements of famous movie OSTs, accompanied by in-depth commentary.
_신창재 회장.jpg)
