Kia’s heritage of challenge and determination continues to drive brand’s future vision.
Kia Corporation celebrated the brand’s 80th anniversary on Dec. 5, holding a special ceremony to mark the occasion and opening a new exhibition at Kia Vision Square in Yongin, Korea.
The event highlighted Kia’s 80-year journey, evolving into a global leader in sustainable mobility through contributions from Kia employees past and present, and gave insight into Kia’s philosophy and future vision.
Hyundai Motor Group Executive Chair Chung Eui-sun, Kia President & CEO Song Ho-sung and other members of the Kia senior executive leadership team attended the event, joined by approximately 400 guests.
Hyundai Motor Group Executive Chair Chung commented, “Kia’s 80-year history has been a remarkable journey, an epic narrative. On behalf of Hyundai Motor Group, I extend my gratitude to everyone who has been part of Kia’s 80-year legacy.”
Kia President and CEO Song said, “Drawing on the lessons learned from compiling Kia’s 80-year history, we will reaffirm the spirit of determination that has driven us since our founding. At the same time, we are committed to preserving and sharing our heritage, including intangible assets, as a driving force for the future.”
Hyundai Motor Group and Kia executives, employees, and former executives joined guests to highlight Kia’s 80-year heritage and present its future vision, inspired by the brand’s legacy – a true history of challenge and determination.
Guests heard from Kia employees as representatives of those who will play a key role in delivering Kia’s vision as future leaders.
They also enjoyed a special celebratory film, featuring those who played significant roles in Kia’s achievements, and a solo performance by Kia Ambassador and multi-award-winning violinist, Clara-Jumi Kang.
Kia also unveiled the Vision Meta Turismo concept car, which embodies Kia’s vision for a new era of mobility.
The concept combines dynamic driving performance with a lounge-inspired interior, paying homage to the speed and elegance of 1960s long-distance touring.
The Vision Meta Turismo is a modern reinterpretation of three core experiences:
- Performance driving
- Immersive driving experience through digital interaction
- Spaciousness of the lounge space.
Its exterior reflects the Kia design philosophy ‘Opposites United’, featuring a futuristic silhouette that blends soft surfaces with geometric elements.
Inside, the design enhances human-mobility interaction through digital technology and creates a highly immersive experience for both drivers and passengers, with unique design elements and a spacious layout.
Hyundai Motor Group to Invest 125.2 Trillion Won in Korea Over Next Five Years to 2030
Hyundai Motor Group announced on Nov. 16 it will invest 125.2 trillion won in South Korea over the five-year period from 2026 to the end of 2030, representing the company’s largest-ever domestic investment commitment.
The investment plan significantly expands on the Group’s previous commitment, exceeding the 89.1 trillion won investment in Korea from 2021 to 2025 by 36.1 trillion won.
The new five-year commitment marks an annual average investment of 25.04 trillion won over this future period, and a more than 40 percent increase from the annual average over the past five years of 17.8 trillion won.
This significant domestic investment strategy highlights the Group’s agility in actively responding to the rapidly changing global business environment, positioning the Group effectively for long-term growth.
The plan aims to strengthen South Korea’s status as a global mobility innovation hub as well as stimulate broader economic growth by advancing the AI/Robotics industry and progressing the green energy ecosystem.
The 125.2 trillion won investment will be allocated across three key areas:
- 50.5 trillion won is set for future business investment across AI, Software Defined Vehicles (SDVs), electrification, robotics, and hydrogen.
- 38.5 trillion won will be for in research and development to develop new products and core technologies.
- 36.2 trillion won is dedicated to capital investment to optimize production facilities and construct the Group’s Global Business Center (GBC).
A significant portion of the investment will focus on new businesses based on advanced AI technologies, such as robotics, contributing to the development of Korea’s AI/Robotics innovation ecosystem.
The Group is also expected to play a key role in promoting balanced regional development through the establishment of EV-dedicated facilities and the upgrading of production lines at regional manufacturing facilities for new model launches, as well as the construction of a PEM electrolyzer plant in the southwestern region.
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