Dong-A Pharmaceutical announced the launch of a renewed Benachio Pro Liquid with enhanced digestive function on Sept. 30.
Benachio Pro Liquid combines traditional herbal ingredients such as atractylodes roots, chicken, dried ginger, tangerine peel and licorice with the addition of ursodeoxycholic acid (UDCA) and hawthorn berries to provide a comprehensive digestive improvement effect optimized for modern diets centered on flour and meat.
A newly added ingredient, hawthorn berries, is a representative digestive herb recorded in traditional Korean medical texts such as Donguibogam and has long been widely used to treat digestive disorders.
UDCA (ursodeoxycholic acid) promotes fat breakdown and absorption, effectively improving digestive function.
The packaging design combines green and blue to highlight the benefits of the renewed ingredients and liquid formulation, creating a refreshing graphic depicting the digestive process.
Benachio Pro Liquid is an over-the-counter drug and can be purchased at pharmacies without a prescription.
“To enhance digestive functions in line with modern people’s changing eating habits, we added UDCA and hawthorn to Benachio Pro Solution to further improve its digestive function,” a Dong-A Pharmaceutical official said.
“We hope that one bottle of Benachio Pro Liquid will quickly and effectively address various indigestion symptoms.”
A view of “Panpyrin Night Liquid,” released by the pharmaceutical company. (Photos: Dong-A Pharmaceutical)
Launch of Panpyrin Night Liquid
Dong-A Pharmaceutical announced on Sept. 29 the launch of “Panpyrin Night Liquid,” a cold medicine to be taken at night.
Panpyrin Night Liquid was developed for patients who have trouble sleeping due to cold symptoms.
Key ingredients include acetaminophen, pseudoephedrine, DL-methylephedrine, and guaifenesin, effectively relieving common symptoms that disrupt sleep such as nasal congestion, coughing, and phlegm.
Panpyrin Night Liquid also contains the sedative diphenhydramine to promote a restful sleep.
The caffeine-free liquid makes it a pre-bedtime treatment. Its liquid form makes it convenient to take anytime, anywhere, and its compact size makes it easy to carry.
Panpyrin Night Liquid has a citron flavor, reminiscent of citron tea, a popular cold remedy, to enhance its appeal to consumers.
It is available as an over-the-counter drug at pharmacies.
With the launch of Panpyrin Night Liquid, Dong-A Pharmaceutical now has a lineup of products that alleviate cold symptoms day and night, joining its existing product of Panpyrin Q.
“Panpyrin Night Liquid is effective in alleviating cold symptoms that disrupt sleep, and its caffeine-free and sedative properties can help people sleep tight,” a Dong-A Pharmaceutical representative said.
“We hope this will be a new medicine for customers who have been having trouble sleeping due to cold symptoms.”
Launch of Health Functional Food Brand
Dong-A Pharmaceutical announced on Sept. 26 that it has launched SelfRX Baro, a health functional food brand exclusive to CU Convenience Stores, that allows customers to conveniently take care of their health.
With a recent increase in single-person households and growing consumption by the MZ generation, who are accustomed to self-care, demand for small-packaged health functional foods offering immediate effects and portability is growing.
This explains why Dong-A Pharmaceutical launched SelfRX Baro as a new health management solution that addresses these needs in collaboration with CU.
SelfRX Baro consists of eight products designed for specific health functions.
The eight are antioxidant (vitamin C1000), muscle health and energy utilization (magnesium), stress relief (theanine), eye health (lutein), improved blood circulation and neutral lipid levels, alleviating dry eyes (AltiGio Omega 3 GR), joint and cartilage health (MSM2000), bone and teeth health and osteoporosis reduction (calcium, magnesium, vitamin D) and liver health (milk thistle).
All products are packaged in small, convenient 5- or 10-day packs for easy portability and storage.
The packaging design and appealing colors intuitively express each product’s functionality, making it easy for consumers to select products at convenience stores.
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