Korea Housing-Finance Corporation (HF) announced on Oct. 1 that it has selected key strategic tasks in order to achieve governmental goals.
This includes establishing an artificial intelligence (AI)-specialized department and implementing an organizational restructuring reflecting management’s commitment to a safety-comes-first policy.
HF has selected the following strategic tasks aligned with governmental goals: leading the way in AI for public institutions, promoting green growth and providing life-cycle-tailored inclusive finance.
To achieve this, the company will directly connect to digital platform government and AI Powerhouse strategies.
The plan is to develop AI-based housing finance services tailored to individuals’ needs, and to spearhead AI for public institutions by advancing data infrastructure and introducing new technologies.
To achieve the goal of leading green growth, HF plans to expand green bonds supporting carbon-neutral and green growth policies and provide phased support to promote the supply, purchase, and improvement of eco-friendly housing.
With the goal of “lifecycle-tailored inclusive finance support,” HF will support the government’s policies to stabilize people’s livelihoods and strengthen housing welfare, while strengthening customized support for marginalized people, low-income and elderly people.
Leveraging its expertise in developing the HFGPT, an AI service for HFGPT, available within the business network among public financial institutions, the bank plans to leverage AI-powered customer service innovations to respond to the nation’s AI transformation.
Using AI models, it will provide information on local market prices and actual transaction cases to help citizens identify risks before signing housing lease deals.
Furthermore, it will establish a system for preemptive risk assessment, thereby beefing up the people’s housing stability.
“With the selection of these strategic tasks and the reorganization, HF has laid the foundation for realizing the government’s national agendas,” said Kim Kyung-hwan, president of HF. “HF will lead the way in supporting the government’s policies to revitalize the people’s economy and address the climate crisis.”
Akim e-Bogeumjari Loan at K Bank
HF announced on Sept. 4 that it signed a mutual cooperation agreement with K Bank for policy mortgage promotion and financial service innovation and will begin offering the Akim e-Bogeumjari Loan on Sept. 22.
Under this agreement, the two will strengthen cooperation in policy mortgage product development, development and promotional activities for financial service innovation to promote policy mortgages and advance digital financial services.
Customers wishing to use Akim e-Bogeumjari Loan through K Bank can apply through HF’s website or Smart HF App.
“Customers seeking long-term, fixed-rate mortgage loans can now access a wider range of financial institutions,” HF President Kim Kyung-hwan said.
“Going forward, HF will strive to provide housing finance services more easily and conveniently to those seeking housing finance.”
Supporting Dreams of Marginalized Teenagers
HF announced on Oct. 1 that it has donated funds from its “HF! Do, Dream” Project to World Vision in order to support marginalized teenagers in planning for their futures.
In collaboration with World Vision, HF will provide educational expenses including tuition fees to them nationwide. It will also provide tuition assistance to youths pursuing art and sports careers.
“HF supports the dreams of marginalized teenagers so that they will be able to realize their dreams,” HF President Kim said.
“We will continue to provide support and interest to help them grow into healthy members of society.”
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