Samsung Electronics showcased AI-based home appliances that allow users to have pleasant summer routines at Happy Gathering Busan 2025, a lifestyle exhibition held in Busan.
At a multi-purpose cultural space and design festival, Bespoke AI home appliances featuring space esthetics were unveiled, providing an opportunity to spur the company’s smart home strategies in regional areas.
Samsung Electronics participated in Happy Gathering Busan 2025, which took place at ECKE, a multi-purpose cultural space in Haeundae, Busan, from June 26 to June 28 and displayed Bespoke AI home appliances.
The exhibition, held under the theme “A Pleasant Life in Summer,” was attended by about 200 people, including famous designers and influencers.
Samsung Electronics placed products stressing features based on AI in the living and kitchen spaces under the theme “Ways of Spending Summer — A Pleasant Lifestyle being completed by Samsung AI Home Appliances.”
On display in the living space were “Bespoke AI Combo,” armed with the nation’s largest 18kg dry capacity, and “Bespoke AI No Wind Combo Gallery,” capable of adjusting temperature and humidity automatically based on the space size.
The appliances are outfitted with functions, such as AI-based quick drying, automatic door opening and closing and energy conservation technologies.
On display in the kitchen space were “Bespoke AI Hybrid Kitchen Fit Max” using the Peltier cooling technology and “Bespoke AI Family Hub,” adopting a 32-inch large-sized screen.
The products have been strengthened with smart home functions for storing food tailored to their needs, voice- and screen-based home controls and the provision of information according to each family member.
Samsung Electronics also participated in Busan Design Festival, which took place at BEXCO in Busan from June 26 to June 29, and the company displayed Bespoke AI home appliances harmonizing diverse interior features.
The design festival, joint organized by Design House and Busan Fine Arts Association, took place under the theme “Wow, Busan.”
Senior Executive Vice President Hwang Tae-hwan from the DA Business at Samsung Electronics, said, “I expect you to enjoy a pleasant lifestyle through Bespoke AI home appliances that allow consumers to experience differentiated AI functions despite the sultry and rainy season, and I hope you will spend a cool holiday season with Samsung’s AI Home in Busan, being frequented by 3 million inbound tourists every year.”
Tesla CEO Elon Musk announced a $16.5 billion semiconductor supply deal with Samsung Electronics on July 28. CEO Musk poses with Samsung Electronics Chmn. Lee Jay-yong during their meeting at Samsung Electronics America’s research institute in Silicon Valley, the United States in May 2024.
Samsung Unveils AI Home Appliance Innovations at DA Global Tech Seminars in 5 Regions
From March to June, Samsung Electronics hosted Digital Appliances (DA) Global Tech Seminars across five regions - the United States, Europe, Latin America, Southeast Asia and Southwest Asia - to showcase its latest innovations to audiences around the world.
The seminars welcomed about 240 media representatives and tech influencers from 40 countries to experience Samsung’s latest AI home appliances firsthand and observe how the company is tailoring features to meet the unique needs of each region.
Attendees also participated in Q&A sessions with product developers, who shared in-depth insights and explanations.
United States: Large-Capacity Washer-Dryers Win Praise for Practicality and Efficiency
The U.S. Tech Seminar took place on March 18 at Samsung Home, a Bespoke AI experience space in SoHo, New York City - a neighborhood synonymous with art and creative living.
American consumers tend to prioritize practicality and efficiency.
Taking this into account, Samsung set up a dedicated experience zone for the large-capacity Bespoke AI Laundry Vented Combo, featuring a product cutaway mock-up that allowed visitors to intuitively understand the product’s core technologies and features.
In addition, a live cooking demonstration showcased the AI capabilities of the Bespoke AI Oven, while the Bespoke AI Hybrid Refrigerator — which boosts energy efficiency using a semiconductor-based Peltier module — also mesmerized guests.
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