Amorepacific has teamed up with BASF, a leading global chemical company specializing in UV protection ingredients, to develop the innovative antioxidant UV protection technology UV-R Pro, designed to effectively slow down skin aging.
The agreement for this joint technology development was signed on March 13 at Amorepacific’s headquarters in Yongsan-gu, Seoul.
While numerous studies have explored the ability of sunscreens to prevent photoaging, most have concentrated on blocking UV rays at the skin’s surface.
Recently, however, greater emphasis has been placed on UVA (long-wave ultraviolet radiation).
UVA rays are known to penetrate deeply into the skin, damaging the dermal layer and contributing to visible signs of skin aging.
To combat skin aging caused by UV radiation penetrating the skin, Amorepacific’s R&I Center focused on free radicals — harmful substances produced within the skin upon exposure to UVA.
By incorporating an antioxidant system specifically engineered for UV protection, they created a sun care technology that effectively inhibits the formation of these free radicals.
Amorepacific used BASF’s Radical Skin Protection Factor (RSF) evaluation technology to validate the effectiveness of products featuring this new technology.
Through iterative technical enhancements aimed at maximizing skin protection, the advanced antioxidant UV protection technology, UV-R Pro, was perfected.
This achievement also provides a platform for developing products that not only offer UV protection but also strengthen the skin’s defense against the fundamental causes of photoaging, thereby slowing the skin aging process.
The newly developed UV-R Pro technology is slated for integration into a range of sun care products, beginning with the HERA brand this April.
“Through our ongoing collaboration with BASF, a global leader in the chemical industry, Amorepacific will establish a new benchmark for selecting UV protection products that promote slowed skin aging for customers worldwide, and drive product innovation in the global sun care market,” said Brian Suh Byung-fhy, CTO of Amorepacific’s R&I Center.
LANEIGE Launches ‘Bouncy & Firm Serum’
The global beauty brand LANEIGE has released the new product Bouncy & Firm Serum. Bouncy & Firm Serum is a skin care product that makes the skin taut and smoothly cared.
The product contains “Peony & Collagen Complex” and “Peptide Water” that help to preserve and promote collagen, leaving skin visibly firmer and plumper.
The latest product contains more than 24,000 capsules by employing SmoothTech to make the skin smooth.
A survey of 31 women aged between 20 and 49 last year showed that 96.7 percent of respondents who used Bouncy & Firm Serum for eight weeks replied that they felt their skin was tauter and all users said they felt their skin smoother.
Visitors at Amore Seongsu Find Foundations and Lipsticks Matching Their Skin Tone
At Amore Seongsu, each month comes with newly themed exhibitions and brand pop-ups, accompanied by a suite of personalized services that set the company apart.
These include the ‘Custom Beauty Service’, where you can craft a foundation and lipstick that seamlessly matches your skin tone, and ‘CUSTOM.ME’, a bespoke offering that concocts your unique essence based on meticulous skin analysis.
Furthermore, customers can elevate their beauty skills through ‘Makeup Touch-Up Service’ and ‘Makeup Classes’, which are taught by professional artists.
The exclusive beauty content at Amore Seongsu promises to enhance and intensify personal preferences.
Nestled at the heart of Amore Seongsu is the vibrant ‘Seongsu Garden’, brimming with the raw vitality of nature, where tranquility can be found any time of the year amidst an ever-changing tableau of woodland scenes.
Amore Seongsu is a space where you can indulge in an array of textures, colors, and scents, engaging all senses to discover and embrace the beauty that resides within you.
_UV-R Pro’ 개발 공동 연구 협약식.jpg)
