CJ Cheiljedang released “Bibigo Yugjeubgadeug Mandu,” stuffed with chunks of meat and vegetables, the company said on March 6.
The latest mandu (dumpling) product has been produced with the brand Bibigo’s differentiating technology to realize traditional Korean, original mandu.
Bibigo Yugjeubgadeug Mandu is stuffed with large chucks of pork and vegetables, offering a better alternative to the frozen mandu products currently on the market.
Customers feel the full texture and rich taste, since the latest product contains twice as much meat as the company’s steady-seller “Bibigo Wang Gyoja”.
The company used young pumpkin and king oyster mushroom to add the right texture to the meal.
When CJ Cheiljedang was developing Bibigo Yugjeubgadeug Mandu, the company analyzed how and where conventional frozen mandu fell short, in particular when it came to food texture and meat juiciness.
The company developed and introduced new equipment to automatically fill the ingredients into the latest mandu product.
CJ Cheiljedang is holding a special event to promote Bibigo Yugjeubgadeug Mandu at the CJ The Market in celebration of the launch of the latest product on March 9.
The company conducted a lottery among buyers of Bibigo Yugjeubgadeug Mandu who sent comments.
Winners are to be presented with giveaways, such as a Shinsegae Department gift certificate, a Starbucks gift certificate, and CJ The Market gift certificate.
The Bibigo Yugjeubgadeug Mandu is to be streamed at the Naver Shopping Live on March 12.
The company has come up with innovative products, such “Tongwon Mul Mandu,” stuffed with mandu ingredients, such as shrimp and squid in entirety, on top of traditional Korean mandu.
Yoon Ju-young, head of the Mandu & New Category Team at CJ Cheiljedang, said, “We will focus on the releasing and growing of products that cannot be experienced from the conventional frozen mandu products.”
CJ Cheiljedang Sees ‘Hetbahn Sotbahn’ Reach 30 Million Mark
CJ Cheiljedang said the number of the instant rice brand “Hetbahn Sotbahn” products sold so far on a cumulative basis topped 30 million.
The Hetbahn Sotbahn, launched in May 2021, is a premium instant rice product, made with grains, mushrooms, vegetables, and nuts by employing a vacuum pressured technology to realize the principle of the traditional Korean pot “Sotbahn”
The product, which saw 2024 sales jump 27 percent over the previous year, is seeing steady growth.
The achievement is owed to the outcomes of efforts to meet the needs of customers who tend to favor healthy foods.
The Hetbahn Sotbahn has nine versions on the market, including “Beoseot (Mushroom) Yeongyang (Nutrient) Bap (Rice),” “Kkul-yag Bab” (Sweet Rice), “Jeonbok (Abalone) Naejang (Intestine) Yeongyang Bap,” “Ppuli(Root) Chaeso (Vegetable) Yeongyang Bap,” “Bulgogi Beoseot Yeongyang Bap” and “Black Rice Yeongyang Bap.”
The Kulakbap and the Bulgogi Beoseot Yeongyang Bap have enjoyed the highest popularity among the versions.
A CJ Cheiljedang official said, “The Hetbahn Sotbahn is leading the premium product rice market based on differentiating technology power and knowhow, and from now on, CJ Cheiljedang will continue to expand its product portfolio by reflecting changing dietary trends and consumers’ needs.”
Mnet Comes Up with New Slogan ‘K-Pop Generation’ in Celebration of 30th Anniversary
The Mnet, CJ ENM’s representative music channel, has reorganized its slogan and brand, the company said on March 4.
The Mnet made its debut as a specialized music channel in 1995.
It has unfurled the slogan “K-Pop Generation Mnet,” embodying its music journey and its ambition for standing in solidarity with music.
Starting with the renewal of the brand in March, Mnet is to stage a campaign marking the 30th anniversary.
The “30th Chart Show, a collection of famous moments of Mnet’s representative programs, such as “MAMA Awards,” “Super Star-K” and “Street Woman Fighter” is to be broadcasted on March 6.
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