Hyundai Mobis Declares a New Vision: ‘Lead Shift in Mobility, Moving beyond Possibilities’

CEO Lee Gyu-suk of Hyundai Mobis unveils its new vision demonstrating its strong commitment to becoming a leading global player in future mobility at a ceremony at Mobis Technical Center in Yongin, Gyeonggi-do, on March 12. (Photo: Hyundai Mobis)

Hyundai Mobis announced its new vision, demonstrating a strong commitment to becoming a leading global player in future mobility.

With the new vision: Lead the Shift in Mobility, Move the World beyond Possibilities, Hyundai Mobis clearly articulated its direction to strengthen internal cohesion under a common sense of purpose and lead the paradigm shift in the rapidly changing mobility market.

The vision declaration ceremony was held at Mobis Technical Center of Korea, located in Yougin, Gyeonggi-do, Korea on March 12, with around 300 employees including CEO Lee Gyu-suk in attendance. At the ceremony, the CEO explained the background of the vision and its core values.

The purpose of the vision declaration ceremony was to outline a clear strategy for achieving mid- to long-term business plans together with employees, and it reflects the company’s unwavering commitment to empowering employees to drive change and establish itself as the top global player.

Over the past year, Hyundai Mobis has worked to align its strategic direction with the perspectives and understanding of its employees through surveys of around 700 selected employees, workshops, and 1:1 in-depth interviews. Instead of a top-down approach, the vision was shaped through a bottom-up process in which employees themselves set common goals.

Along with the new vision, Hyundai Mobis introduced three core values that guide employees in their daily work: Dynamic Synergy, First Mover, and Expanding Possibility.

The new vision aims to instill a shared sense of purpose and direction among employees with Mobis DNA of embracing challenges and pursuing growth.

Hyundai Mobis is a 48-year-old automotive parts company with a history of challenges and growth. Founded in 1977 as Hyundai Precision & Industries Corporation, a container manufacturing business, it changed its name to Hyundai Mobis in 2000.

Since then, it has continuously expanded its business and adapted to changes in the automotive industry, focusing on automotive modules, after sales, chassis safety, electronics, and electrification.

Today, it has emerged as a future mobility platform provider and ranks 6th in the global automotive parts industry, a testament to the fearless spirit of challenge embedded in the Mobis DNA.

"The establishment of this vision is the first step towards changes that shape the company’s future. Achieving this vision requires the active participation of the entire company, not merely the effort of a single organization or specific department. Every team and every individual must work together and drive changes for the vision,” said CEO Lee Gyu-suk.

Under its new vision, Hyundai Mobis plans to improve its competitive edge in emerging trends of the future mobility industry.

This will be achieved through the development of software-defined vehicles (SDV), human-machine interfaces (HMI), electric vehicle (EV), and chassis safety auto component, and the delivery of differentiated solutions.

Furthermore, the company aims to increase its international sales from 10 percent to 40 percent by the year 2033, and to become a leader in mobility as tier 0.5 through expansion into new business areas, moving beyond the boundaries of tier 1 in the automotive industry.

Hyundai Mobis Leads Field of Automotive Design with New Movable Sound System

Advancing as a future mobility technology specialist, Hyundai Mobis is driving innovation in automotive interior design with a new technology.

Automobiles are no longer merely a means of transportation; they are evolving into a multifunctional space where people can relax, entertain themselves and interact with one another.

Accordingly, automotive interior design is undergoing transformation to not only ensure passenger safety and convenience but also to deliver a differentiated user experience.

On Feb. 12, Hyundai Mobis announced its recent development of a new movable sound system, synchronized with the movement of the display installed in the driver’s seat.

This technology is part of its effort to create a unique interior design and ensure optimal sound quality in various display scenarios.

The movable sound system is designed to work in perfect synchronization with the rollable display.

Hyundai Mobis developed the world’s first rollable display that moves up and down two years ago.

This innovative technology features a large 30-inch display that can be adjusted according to driving conditions, providing users with information including navigation, music and videos.

When the display is operational, the speakers installed on the right, left and center of the vehicle’s front adjust their angle and move to minimize interference from surrounding sound waves and ensure optimal quality.

The rollable display expands to its maximum size, enabling driver and passengers to enjoy music and videos when the vehicle is in idle or in autonomous mode.

At this point, the movable sound system reclines and directs sound toward the vehicle’s windshield to prevent sound interference caused by the fully expanded display.

In contrast, the display expands to only one-third of its original size while driving to ensure that the driver’s view remains unobstructed and only a minimum of driving information is displayed.

During this time, the speaker orientates toward the driver, providing audio output.

The speaker's position is dynamically adjusted based on the display's dimensions to deliver more vivid sound quality to the driver and passengers.