Lee Jae-yong of Samsung Electronics, rebuking his executives that Samsung had lost its “intrinsic DNA,” stressed their determination to cope with a crisis using a “to be or not to be” attitude.
Samsung Electronics Chmn. Lee made the remarks in a video steamed at a series of seminars targeting Samsung executives, business sources said on March 17.
Some 2,000 executives from Samsung Group’s subsidiaries received an educational program on the revival of Samsung values at Samsung Training Institute in Yongin, Gyeonggi-do, in late February.
The video includes Samsung Electronics Chmn. Lee’s message, in addition to the management tenets of the late founder and chairman Lee Byung-chull, and that of late chairman Lee Kun-hee.
Chairman Lee said, “What matters is not the crisis itself, but the attitude you use to cope with it.” He emphasized that Samsung has to invest in the future, even if it means sacrificing immediate profits.
Participants of the seminars were given a plaque, inscribed with the message “Strong in Crisis, Adept in Turning the Tide and Samsung Unflinching in Fierce Competition.”
Samsung Electronics has maintained its leadership in the semiconductor sector with a major gap in competitiveness strategy.
The company has been struggling to catch up with competitors in the AI semiconductor segments, including AI.
Samsung Ramps Up Mobile AI Leadership at MWC 2025
Samsung centers its vision around delivering a true AI companion across the Galaxy ecosystem, spotlighting the Galaxy S25 series and extending AI-driven experiences to the new AI-lineup of health and home experiences.
Samsung Electronics is out to redefine the mobile AI experience at Mobile World Congress (MWC) 2025, taking place at Fira Gran Via, Barcelona from March 3-6. Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI and its software-centric networks.
Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation is on full display at MWC 2025, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan.
This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation.
Visitors are also able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living.
These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.
Experiencing the Full Potential of Galaxy S25
Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create and play.
Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.
In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors get to see and experience:
- Use natural conversation for brainstorming, learning and rehearsing with real-time responses and support for images, files and YouTube videos.
- Check out the personalized content snapshot based on tailored insights, as well as proactive recommendations through Now Bar6.
The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:
- Drawing Assist7: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
- Gallery Search8: Natural language-based search makes it easier than ever to find memories in situations.
- Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.
The last zone, featuring new ways to play, will give visitors a closer look at Snapdragon 8 Elite for Galaxy, The customized chipset in collaboration with Qualcomm pushes its performance to the limit, ensuring high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.
Seamless experience across apps: See how tasks like finding a restaurant on Google Maps and sharing details via Messages become effortless with a single voice command with Gemini 2.
Search with Google: Search your phone screen in more helpful and contextual ways, such as recognizing URLs and visiting a website with a single gesture.
Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation, featuring the most ultra-slim design yet on Galaxy S25 Edge.
With its commitment to democratizing mobile AI experiences, Samsung will unveil the new Galaxy A series — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making the latest powerful Galaxy AI technology accessible to even more users.
The Galaxy A series also takes the camera experience to a new level with creator-focused tools including the fan-favorite Object Eraser.
Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.
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