President Lim Jung-bae of Daesang Corp. stressed qualitative growth and expanding the global business for this year.
In his New Year’s message, issued on Jan. 2, President Lim said, “With the onset of ‘Trump 2.0 Era,’ the United States’ realigning of an economic order in its own perspective will disrupt the current trade order and bring about business environment changes.” He also saw worsening domestic outlooks.
The Korean economy is forecast to grow at 2 percent in the wake of the slowing export growth rate, declining domestic consumption and rising household debts, he said.
President Lim said, “Expanding the business in Korea will get harder, and the rising currency exchange rate, caused by the declining value of the Korean won and uncertain supply chains, caused by climate change, are other factors.”
He picked this year’s major plans, such as qualitative growth, change & innovation, and global business expansion.
As for qualitative growth, he said, “If consumers’ needs are met based on core capabilities, and differentiated values are offered, they will pay off for us, and we have to provide values customers recognize through products, not simply selling products and think that they receive economic prices corresponding to them.”
President Lim said, “if we start with our surrounding little things, such as the changing of meeting methods, work circulation in each department and strengthened cooperation with outside experts, they begin to change slowly and it could lead to innovation.”
In the domestic market, he said, sustainable growth cannot be expected due to a slowing economic growth rate, low birth rate and aging, and Daesang’s market portfolio should be diversified in overseas market with growth potential.
Daesang Group has been devoting itself to accelerating companywide digital transformation and secure global growth engines, it said on Jan. 7
Daesang accelerates digital-based work innovation
Daesang Group has been pulling out all the stops to accelerate companywide digital transformation and secure global growth engines, it said on Jan. 7.
The group strives to build a data-based environment in all organizations, and diversify activities to ramp up executives and staffers’ digital capabilities.
Daesang has already been pursuing digitalization in all stages, ranging from product planning to development and operation.
A representative case is the big data analysis platform, dubbed “DAYS” (Data All Your Needs).
It gives insight into consumption trends and markets by gathering and treating some 6 million cases of inside and outside customer responses, sales, weather and diverse economic indexes daily.
In reality, digital transformation projects using DAYS have paid off: global kimchi marketing and B2B business sector have seen sales rise and work efficiency improve.
Daesang has been strengthening collaboration among subsidiaries by building an R&D information integration data hub that can integrate and use their R&D data.
The business group has introduced the customer relationships management (CRM) solution, dubbed “Sales Force” to raise work efficiency of business officials in close points with customers.
Daesang has been ramping up diverse activities to secure in-house digital capabilities.
There is “Digital Garden,” a digital transformation communication space among in-house executives and staffers and “Digital Camp,” which is designed to grasp overall global DT trends and offer advanced technology experiences.
Of late, Daesang is offering “Data Scientist” DT educational program targeting all executives and staffers.
_임정배 대상 대표.jpg)
_대상그룹 디지털 전환.jpg)
