Hana Financial Group will launch a senior citizen-specific brand, “Hana The Next,” to provide total care services specialized for the senior generation.
According to Hana Financial Group on Oct. 22, the its affiliates including Hana Bank, Hana Securities, and Hana Life Insurance, will collaborate to provide life care services covering ‘well-living’, ‘well-aging’, and ‘well-dying’ for seniors across the financial and non-financial sectors, including retirement planning, inheritance and gift and health care.
The new brand, “Hana The Next,” honors seniors’ lives and future.
Hana Bank President Lee Seung-lyul and “Hana the Next” ad model and TV celebrity Kang Ho-dong celebrate the opening of “Hana the Next” Lounge No. 1 with Hana Bank employees in a ribbon-cutting ceremony.
“NEXT” stands for New, Energetic, eXtraordinary, and Timeless. Hana Financial Group expanded its customer base to include “new seniors,” which means those who are approaching retirements or interested in preparing for retirement.
To celebrate the launch of Hana The Next, Hana Financial Group opened the first Hana The Next Lounge, a specialized service channel for senior citizens, at Hana Bank’s Euljiro Financial Center in Seoul.
The lounge is staffed with specialized counselors called Hana The Next Managers.
They are senior experts who have completed training on investment products and pension-specific portfolio design.
They were selected through an internal contest.
Hana The Next Lounge provides retirement preparation solutions suggested by senior experts, including retirement needs analysis and future asset portfolio design, smart wealth transfer preparations using testamentary trusts, and healthcare and specialized non-financial contents for seniors.
Starting with the first lounge in Euljiro, Hana Financial Group plans to open more lounges in major hubs, such as Seolleung Station, Mapo, and Yeongdeungpo in Seoul.
Hana Financial Group will release Hana The Next’s signature products.
Hana Bank will introduce “TDF Trust” which utilizes target date funds (TDFs), a customized investment product for various parts of life.
TDFs with installment withdrawals can supplement a cash flow, such as an annuity after income decreases in retirement.
Other key products include Hana Asset Management’s monthly payment ETF to secure stable future cash flows and Hana Insurance’s dementia care insurance designed to contribute to the prevention and early detection of dementia.
Wealth management for seniors is handled by Hana Financial Group’s Hana Family Office One Solution Team.
The team is comprised of more than 60 experts from Hana Bank’s Wealth Management Consulting Center and Living Trust Center and research and investment banking (IB) professionals from Hana Securities.
They focus on areas that require close consultations such as asset management, overseas investment, taxation, and family succession and even provide family affairs management.
In September, Hana Financial formed the “Hana The Next Council” with Hana Bank President Lee Seung-lyul as its chairman and presidents and key executives from Hana Securities, Hana Life Insurance, and Hana Insurance as its members in order to provide company-wide support for Hana The Next. Under its umbrella, a senior specialized task force (TF), comprised of employees from Hana Bank and other affiliates, will be formed to systematically support Hana The Next in the senior citizen market as the group’s future core business.
“Hana The Next will enable seniors to enjoy new experiences across an entire life care spectrum from financial planning to non-financial areas such as healthcare,” said Ham Young-joo, chairman of Hana Financial Group.
“We will be a partner in creating a better future for the senior generation.”
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