Oh’Food, the food brand of Daesang Corporation, has launched two new products, “Stick-type Kimjaban,” capitalizing on the global popularity of Korean dried seaweed.
According to the Korean Ministry of Oceans and Fisheries, Korea’s dried seaweed exports crossed 1 trillion won, the highest ever, in 2023.
Korea’s dried seaweed, which is exported to about 120 countries, accounts for more than 70 percent of the global dried seaweed market.
Demand for seaweed is also expanding to include not only dried seaweed for lunch boxes but to Kimjaban (seasoned and salted dried seaweed), which can mix well with a variety of dishes.
In response to this, Daesang will introduce two new topping-type seasoned & salted dried seaweed products that go well with any dish to help people enjoy dried seaweed through its global brand, Oh’Food, aiming to satisfy people around the world.
Stick-type Kimjaban has two kinds — Original Kimjaban and Kimchi Kimjaban. First, Original Kimjaban is made with sesame oil and salt, giving it an authentic Korean flavor.
Kimchi Kimjaban, which offers the flavor of kimchi, a representative Korean food, is expected to be well received by foreigners who love kimchi.
In particular, as dried seaweed is recognized as a healthy food in the global food market, Daesang paid much attention to the ingredients of Kimjaban.
Kimjaban is certified as a vegan and gluten-free food product and contains no preservatives.
The two stick-type seaweed products have been available at H-MART, a Korean-American supermarket in the U.S. since September.
They were showcased at World Food Istanbul 2024 (WFI) in Istanbul of Turkiye in September and will be at SIAL Paris 2024 in Paris, France in October.
Daesang Group launches new products. From left are two kinds of Kimjaban, Anjuya Stir-fried Gopchang and three kinds of Oh!Cheese.
Anjuya Stir-fried Gopchang
Daesang’s Chungjungone Anjuya, a home snack brand, launched “Anjuya Stir-fried Gopchang (beef intestines),” as a new food product in September.
It is stir fried with special seasoning to be enjoyed as a restaurant-quality snack with alcoholic drinks at home.
The new product is expected to receive a good response as it guarantees the taste and quality of stir-fried Gopchang of a restaurant.
Anjuya Stir-fried Gopchang is made with 100-percent clean Australian beef that is packed with savory flavor.
Chungjungone’s initial treatment technology completely removes the odor of beef giblets, making it easy for beginners to eat.
The dish is served with Anjuya’s special spicy sauce and foodstuffs including rice cakes, cabbage, green onions and red peppers, making it a great side dish for boiled rice and an appetizer.
Oh!Cheese Made of Squid Meat and Cheese
Chungjungone of Daesang launched three varieties of “Oh!Cheese,” a high-protein and high-calcium nutritious snack that combines flavorful cheese and squid meat.
Inspired by an increase in people who prefer to drink alone at home, Chungjungone launched high-quality room temperature cheese snacks that people can easily enjoy at home.
The products are room-temperature products that do not require cooking or refrigeration, so they are both simple and portable, and the rich cubed cheese is flavored with various ingredients including squid.
Anjuya Oh!Cheese comes in three flavors: basil & tomatoes, jalapeño & pepper, and three different cheese flavors.
Oh!Cheese Basil & Tomato Flavor is made with marinated tomatoes and basil for a refreshing and aromatic taste, while Oh!Cheese Jalapeño & Pepper Flavor with spicy jalapeños and black peppers for a maximized savory taste.
Oh!Cheese 3 Cheese Flavors has a rich flavor with a combination of cheese and squid meat.
Anjuya Oh!Cheese has a chewy texture as the body of a squid is stuffed with various cheeses, such as gouda, cheddar, and mozzarella.
